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Consumers' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie; Askegaard, Søren; Rasmussen, … - In: Marketing theory 17 (2017) 1, pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
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Market resource gaps : identifying resources to cocreate solutions that facilitate consumption
Abendroth, Lisa J.; Pels, Jaqueline - In: Marketing theory 17 (2017) 3, pp. 357-371
Persistent link: https://www.econbiz.de/10011825001
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From goods to service branding : an integrative perspective
Brodie, Roderick J. - In: Marketing theory 9 (2009) 1, pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
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Integrating brand, retailer and end-customer perspectives
Glynn, Mark S. - In: Marketing theory 9 (2009) 1, pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
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Towards an epistemology of consumer culture theory : phenomenology and the context of context
Askegaard, Søren; Linnet, Jeppe Trolle - In: Marketing theory 11 (2011) 4, pp. 381-404
Persistent link: https://www.econbiz.de/10009419192
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The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil; Ballantyne, David - In: Marketing theory 12 (2012) 2, pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
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Maffesoli and consumer tribes : developing the theoretical links
O’Reilly, Daragh - In: Marketing theory 12 (2012) 3, pp. 341-347
Persistent link: https://www.econbiz.de/10009658890
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Exploring space and place in marketing research : excavating the garage
Hirschman, Elizabeth Caldwell; Ruvio, Ayalla; Belk, … - In: Marketing theory 12 (2012) 4, pp. 369-389
Persistent link: https://www.econbiz.de/10009697275
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Value creation processes and value outcomes in marketing theory : strangers or siblings?
Gummerus, Johanna - In: Marketing theory 13 (2012) 1, pp. 19-46
Persistent link: https://www.econbiz.de/10009740432
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The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa; Mish, Jenny - In: Marketing theory 11 (2011) 1, pp. 9-34
Persistent link: https://www.econbiz.de/10008988888