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~isPartOf:"Measurement and research methods in international marketing"
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International marketing research
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Internationale Marktforschung
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2005-2010
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Advertising
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Bibliometrics
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Taylor, Charles Raymond
3
Schwaiger, Manfred
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Anderson, Rolph E.
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Bang, Hae-kyong
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Bowen, C. Luke
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Kwak, Hyokjin
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Puzakova, Marina
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Raithel, Sascha
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Sarstedt, Marko
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Measurement and research methods in international marketing
International journal of advertising : the quarterly review of marketing communications
34
International journal of advertising : the review of marketing communications
28
Journal of business research : JBR
15
Journal of advertising : official publication of the American Academy of Advertising
14
Journal of advertising research
10
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
10
Journal of international marketing
8
International Marketing Review
7
Advances in international marketing
6
Journal of advertising
6
Journal of consumer affairs : official publication of the American Council on Consumer Interests
6
Psychology & marketing
6
Conference Board report
5
International marketing review
5
Journal of Chinese entrepreneurship
5
American journal of agricultural economics
4
Journal of current issues and research in advertising
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
4
The SAGE handbook of marketing ethics
4
Advances in international marketing : a research annual
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of Business Research
3
Journal of Consumer Affairs
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Computers & operations research : and their applications to problems of world concern ; an international journal
2
Cross-cultural buyer behavior
2
Emerging markets, finance & trade : a journal of the Society for the Study of Emerging Markets
2
Entrepreneurship, theory and practice : ET & P
2
European Journal of Marketing
2
European journal of operational research : EJOR
2
Frontiers of business research in China : selected publications from Chinese universities
2
International advertising and communication : current insights and empirical findings
2
International journal of internet marketing and advertising : IJIMA
2
International marketing ; Vol. 2
2
Journal of Advertising Research
2
Journal of Consumer Marketing
2
Journal of Small Business and Enterprise Development
2
Journal of business ethics : JOBE
2
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1
The state of methodological practice in international marketing research
Taylor, Charles Raymond
;
Bowen, C. Luke
;
Bang, Hae-kyong
- In:
Measurement and research methods in international marketing
,
(pp. 143-167)
.
2011
Persistent link: https://www.econbiz.de/10009377915
Saved in:
2
Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha
;
Scharf, Sebastian M.
;
Taylor, Charles …
- In:
Measurement and research methods in international marketing
,
(pp. 115-139)
.
2011
Persistent link: https://www.econbiz.de/10009377921
Saved in:
3
Introduction: measurement and research methods in international marketing
Sarstedt, Marko
;
Schwaiger, Manfred
;
Taylor, Charles Raymond
- In:
Measurement and research methods in international marketing
,
(pp. 3-7)
.
2011
Persistent link: https://www.econbiz.de/10009377935
Saved in:
4
The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.
;
Puzakova, Marina
;
Anderson, Rolph E.
; …
- In:
Measurement and research methods in international marketing
,
(pp. 53-71)
.
2011
Persistent link: https://www.econbiz.de/10009377924
Saved in:
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