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The state of methodological practice in international marketing research
Taylor, Charles Raymond; Bowen, C. Luke; Bang, Hae-kyong - In: Measurement and research methods in international marketing, (pp. 143-167). 2011
Persistent link: https://www.econbiz.de/10009377915
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Marketing accountability : applying data envelopment analysis to assess the impact of advertising efficiency on shareholder value
Raithel, Sascha; Scharf, Sebastian M.; Taylor, Charles … - In: Measurement and research methods in international marketing, (pp. 115-139). 2011
Persistent link: https://www.econbiz.de/10009377921
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Introduction: measurement and research methods in international marketing
Sarstedt, Marko; Schwaiger, Manfred; Taylor, Charles Raymond - In: Measurement and research methods in international marketing, (pp. 3-7). 2011
Persistent link: https://www.econbiz.de/10009377935
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The role of response formats on extreme response style : a case of Likert-type vs. semantic differential scales
Rocereto, Joseph F.; Puzakova, Marina; Anderson, Rolph E.; … - In: Measurement and research methods in international marketing, (pp. 53-71). 2011
Persistent link: https://www.econbiz.de/10009377924