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~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Berry, Lisette"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
~type_genre:"Reprint"
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Aaker, David A.
Ahuvia, Aaron C.
Berry, Lisette
Foxall, Gordon R.
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Farr, Andy
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Measuring and managing brands
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Brand management ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
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The impact of theory on representations of the consumer and the marketing organisation
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ECONIS (ZBW)
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Brand
salience versus
brand
image : two theories of advertising effectiveness
Miller, Stephen
;
Berry, Lisette
-
2009
Persistent link: https://www.econbiz.de/10003784863
Saved in:
2
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
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