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~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Brand management
2
Consumer behaviour
2
Markenführung
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Brand extension
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Frauen
1
Markentransfer
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Marketing management
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Marketingmanagement
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Schmitt, Bernd
Wilk, Richard R.
Farr, Andy
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Keller, Kevin Lane
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Barnard, Neil
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Berry, Lisette
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Bloom, Helen
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Dyson, Paul
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Ehrenberg, Andrew S. C.
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Hollis, Nigel S.
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Kennedy, Rachel
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Kim, JungKeun
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Kim, Kyeongheui
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Miller, Stephen
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Park, Jon-won
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Pullins, Ellen
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Roehm, Harper A.
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Roehm, Michelle L.
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Romaniuk, Jenni
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Measuring and managing brands
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Brand management ; Vol. 3
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
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How to market to women by humanising your
brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
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