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Silent communication : a challenge to established marketing communication practice
Strandvik, Tore; Finne, Åke - 2010
Persistent link: https://www.econbiz.de/10003921036
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The effect of green labels on consumer decision making
Björk, Peter - 1997
Persistent link: https://www.econbiz.de/10000976816
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Value of image in service
Strandvik, Tore; Rindell, Anne - 2010
Persistent link: https://www.econbiz.de/10003969112
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Customer energy in relationships
Heinonen, Kristina; Mickelsson, Jakob; Strandvik, Tore - 2010
Persistent link: https://www.econbiz.de/10008653580
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Involevement and switching behaviour
Roos, Inger - 1999
Persistent link: https://www.econbiz.de/10001543473
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Time dimension in consumers' image construction process : introduction image heritage and image-in-use
Rindell, Anne - 2010
Persistent link: https://www.econbiz.de/10003969131
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Branding : the past, present, and future : a study of the evolution and future branding
Hampf, Anders; Lindberg-Repo, Kirsti - 2011
Persistent link: https://www.econbiz.de/10009157520
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The rebirth of modern marketing : six propositions about relationship marketing
Grönroos, Christian - 1995
Persistent link: https://www.econbiz.de/10000560572
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian; Ravald, Annika - 2009
Persistent link: https://www.econbiz.de/10003872346
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Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi; Heinonen, Kristina; Strandvik, Tore - 2010
Persistent link: https://www.econbiz.de/10003991731