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The Strategic Positioning of Store Brands in Retailer - Manufacturer Bargaining
Scott Morton, Fiona M.; Zettelmeyer, Florian - 2021
retailer's decision whether to carry an additional national brand or a store brand, and if the retailer chooses to introduce … the latter, where in product space to locate the store brand. Store brands differ from other brands in being both … store brand in a given category. We control for other motivations for carrying a store brand that have been used in the …
Persistent link: https://www.econbiz.de/10013249684
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Movies, Margins and Marketing : Encouraging the Adoption of Iron-Fortified Salt
Banerjee, Abhijit V. - 2015
A set of randomized experiments shed light on how markets and information influence household decisions to adopt nutritional innovations. Of 400 Indian villages, we randomly assigned half to an intervention where all shopkeepers were offered the option to sell a new salt, fortified with both...
Persistent link: https://www.econbiz.de/10013013931
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Multinationals, Technology, and the Introduction of Varieties of Goods
Brambilla, Irene - 2010
Multiproduct firms and product turnover are widespread phenomena. This paper develops a theoretical framework that links advantages in Ramp;D and variable costs with firm's ability to expand its portfolio of products. The framework is then applied to explain systematic differences in product...
Persistent link: https://www.econbiz.de/10012761578
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The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy
Anderson, Soren - 2013
We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from … the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations …, or it could result from correlation in family characteristics that determine brand choice. We present a variety of …
Persistent link: https://www.econbiz.de/10013074296
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Customer Capital
Gourio, Francois - 2011
Firms spend substantial resources on marketing and selling. Interpreting this as evidence of frictions in product markets, which require firms to spend resources on customer acquisition, this paper develops a search theoretic model of firm dynamics in frictional product markets. Introducing...
Persistent link: https://www.econbiz.de/10013122655
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Effects of Pharmaceutical Promotion : A Review and Assessment
Dave, Dhaval - 2013
public health and welfare partly depend on whether, and to what extent, advertising: 1) raises "selective" or brand … persuasive in nature, effectively increasing selective brand demand. Evidence bearing on the effects of promotion on competition … that either consumer- or provider-directed promotion substantially raises retail-level prices. However, this is not to …
Persistent link: https://www.econbiz.de/10013086301
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Effects of Physician-Directed Pharmaceutical Promotion on Prescription Behaviors : Longitudinal Evidence
Datta, Anusua - 2013
, we find that detailing impacts selective brand-specific demand but does not have any substantial effects on class …
Persistent link: https://www.econbiz.de/10013073325
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Promotional Reviews : An Empirical Investigation of Online Review Manipulation
Mayzlin, Dina - 2014
Online reviews could, in principle, greatly improve consumers' ability to evaluate products. However, the authenticity of online user reviews remains a concern; firms have an incentive to manufacture positive reviews for their own products and negative reviews for their rivals. In this paper, we...
Persistent link: https://www.econbiz.de/10013065602
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$1000 Cash Back : Asymmetric Information in Auto Manufaturer Promotions
Busse, Meghan R.; Zettelmeyer, Florian; Silva-Risso, … - 2021
Automobile manufacturers make frequent use of promotions that give cash-back payments. Two common types of cash-back promotions are rebates to customers, which are widely publicized to potential customers, and discounts to dealers, which are not publicized. While the payments nominally go...
Persistent link: https://www.econbiz.de/10013235907
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Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium
Bronnenberg, Bart J. - 2014
similar non-chefs. We extend our analysis to cover 50 retail health categories and 241 food and drink categories. The results … suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …
Persistent link: https://www.econbiz.de/10013050309