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The Information Value of Online Social Networks : Lessons from Peer-to-Peer Lending

Freedman, Seth - 2014

We examine whether social networks facilitate online markets using data from a leading peer-to-peer lending website. We find that borrowers with social ties are consistently more likely to have their loans funded and receive lower interest rates; however, most borrowers with social ties are more...

Persistent link: https://www.econbiz.de/10013060682

Some Simple Economics of Crowdfunding

Agrawal, Ajay K. - 2014

It is not surprising that the financing of early-stage creative projects and ventures is typically geographically localized since these types of funding decisions are usually predicated on personal relationships and due diligence requiring face-to-face interactions in response to high levels of...

Persistent link: https://www.econbiz.de/10013063674

Fake News and Advertising on Social Media : A Study of the Anti-Vaccination Movement

Chiou, Lesley - 2018

Online sources sometimes publish information that is false or intentionally misleading. We study the role of social networks and advertising on social networks in the dissemination of false news stories about childhood vaccines. We document that anti-vaccine Facebook groups disseminate false...

Persistent link: https://www.econbiz.de/10012908469

The Impact of Large-Scale Social Media Advertising Campaigns on COVID-19 Vaccination : Evidence from Two Randomized Controlled Trials

Ho, Lisa; Breza, Emily; Alsan, Marcella; Banerjee, … - 2022

COVID-19 vaccines are widely available in wealthy countries, yet many people remain unvaccinated. Understanding the effectiveness -- or lack thereof -- of popular vaccination campaign strategies is therefore critical. In this paper, we report results from two studies that tested strategies...

Persistent link: https://www.econbiz.de/10014240719

The Intergenerational Transmission of Automobile Brand Preferences : Empirical Evidence and Implications for Firm Strategy

Anderson, Soren - 2013

We document a strong correlation in the brand of automobile chosen by parents and their adult children, using data from … the Panel Study of Income Dynamics. This correlation could represent transmission of brand preferences across generations …, or it could result from correlation in family characteristics that determine brand choice. We present a variety of …

Persistent link: https://www.econbiz.de/10013074296

Digitization and Pre-Purchase Information : The Causal and Welfare Impacts of Reviews and Crowd Ratings

Xie, Claire - 2020

Digitization has led to product proliferation, straining traditional institutions for product discovery; but digitization has also spawned crowd-based rating systems. We compare the relative impacts of professional critics and crowd-based Amazon star ratings on consumer welfare in book...

Persistent link: https://www.econbiz.de/10012840849

The Effect of Word of Mouth on Sales : Online Book Reviews

Chevalier, Judith A.; Mayzlin, Dina - 2021

We examine the effect of consumer reviews on relative sales of books on Amazon.com and BarnesandNoble.com. We find that 1) reviews are overwhelmingly positive at both sites, but there are more reviews and longer reviews at Amazon.com, 2) an improvement in a book's reviews leads to an increase in...

Persistent link: https://www.econbiz.de/10013237283

Does High Frequency Social Media Data Improve Forecasts of Low Frequency Consumer Confidence Measures?

Lehrer, Steven F. - 2019

Social media data presents challenges for forecasters since one must convert text into data and deal with issues related to these measures being collected at different frequencies and volumes than traditional financial data. In this paper, we use a deep learning algorithm to measure sentiment...

Persistent link: https://www.econbiz.de/10012858409

Do Pharmacists Buy Bayer? Informed Shoppers and the Brand Premium

Bronnenberg, Bart J. - 2014

suggest that misinformation and related consumer mistakes explain a sizable share of the brand premium for health products …

Persistent link: https://www.econbiz.de/10013050309

Consumer Price Search and Platform Design in Internet Commerce

Dinerstein, Michael - 2015

Search frictions can explain why the "law of one price" fails in retail markets and why even firms selling commodity products have pricing power. In online commerce, physical search costs are low, yet price dispersion is common. We use browsing data from eBay to estimate a model of consumer...

Persistent link: https://www.econbiz.de/10013032706

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