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~subject:"Game theory"
~subject:"Zielgruppe"
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Omega : the international journal of management science
Young consumers : insight and ideas for responsible marketers
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
23
Journal of advertising : official publication of the American Academy of Advertising
22
European journal of operational research : EJOR
21
International journal of advertising : the quarterly review of marketing communications
14
International journal of production economics
14
Journal of retailing and consumer services
12
Management science : journal of the Institute for Operations Research and the Management Sciences
12
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
10
Journal of advertising research
9
International game theory review
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International journal of advertising : the review of marketing communications
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Journal of business research : JBR
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Journal of marketing communications
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Technological forecasting & social change : an international journal
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International journal of production research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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CESifo working papers
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Dynamic games and applications : DGA
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International journal of consumer studies
6
Neo-simulation and gaming toward active learning
6
European journal of marketing : EJM
5
IMA journal of management mathematics
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of electronic commerce : IJEC
5
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
5
Journal of management information systems : JMIS
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Operations research
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Psychology & marketing
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Review of industrial organization : RIO
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Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
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Economics letters
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Health marketing quarterly
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Information systems research : ISR
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International journal of e-business research : an official publication of the Information Resources Management Association
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1
Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill
Liu, Guowei
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Omega : the international journal of management science
56
(
2015
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011339758
Saved in:
2
Cooperative promotions in the distribution channel
Karray, Salma
- In:
Omega : the international journal of management science
51
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010466603
Saved in:
3
Pricing and advertising in a supply chain in the presence of strategic consumers
Farshbaf-Geranmayeh, Amir
;
Zaccour, Georges
- In:
Omega : the international journal of management science
101
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10012494662
Saved in:
4
Cooperative advertising : a way escaping from the prisoner's dilemma in a supply chain with sticky price
Lu, Fuxiao
;
Tang, Wansheng
;
Liu, Guowei
;
Zhang, Jianxiong
- In:
Omega : the international journal of management science
86
(
2019
),
pp. 87-106
Persistent link: https://www.econbiz.de/10012016313
Saved in:
5
Manufacturer encroachment with advertising
Zhang, Jianqiang
;
Cao, Qingning
;
He, Xiuli
- In:
Omega : the international journal of management science
91
(
2020
),
pp. 1-18
Persistent link: https://www.econbiz.de/10012151698
Saved in:
6
Targeted advertising by asymmetric firms
Zhang, Jianqiang
;
He, Xiuli
- In:
Omega : the international journal of management science
89
(
2019
),
pp. 136-150
Persistent link: https://www.econbiz.de/10012118622
Saved in:
7
Cooperative advertising and ordering policies in a two-echelon supply chain with risk-averse agents
Zhou, Yong-Wu
;
Li, Jicai
;
Zhong, Yuanguang
- In:
Omega : the international journal of management science
75
(
2018
),
pp. 97-117
Persistent link: https://www.econbiz.de/10011781899
Saved in:
8
Horizontal cooperative advertising with advertising threshold effects
Yu, Lili
;
He, Xiuli
;
Juanjuan, Zhang
;
Xu, Chuanyong
- In:
Omega : the international journal of management science
98
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012430615
Saved in:
9
Dynamic pricing and advertising in the presence of strategic consumers and social contagion : a mean-field game approach
Chaab, Jafar
;
Salhab, Rabih
;
Zaccour, Georges
- In:
Omega : the international journal of management science
109
(
2022
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014519453
Saved in:
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