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Mathematical models for economic and political advertising campaigns
Shane, Harold D. - In: Operations research 25 (1977) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10002816707
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Experimentation and budgeting in advertising : an adaptive control approach
Pekelman, Dov; Tse, Edison - In: Operations research 28 (1980) 2, pp. 321-347
Persistent link: https://www.econbiz.de/10002629044
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Aggregate advertising models : the state of the art
Little, John D. C. - In: Operations research 27 (1979) 4, pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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A media planning calculus
Little, John D. C.; Lodish, Leonard M. - In: Operations research 17 (1969) 1, pp. 1-35
Persistent link: https://www.econbiz.de/10002378802
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Markov models of advertising and pricing decisions
Albright, S. Christian; Winston, Wayne - In: Operations research 27 (1979) 4, pp. 668-681
Persistent link: https://www.econbiz.de/10001818697
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Optimizing advertising expenditures in a dynamic duopoly
Deal, Kenneth R. - In: Operations research 27 (1979) 4, pp. 682-692
Persistent link: https://www.econbiz.de/10002064138