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A model of adaptive control of promotional spending
Little, John D. C. - In: Operations research 14 (1966) 6, pp. 1075-1097
Persistent link: https://www.econbiz.de/10003618889
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Aggregate advertising models : the state of the art
Little, John D. C. - In: Operations research 27 (1979) 4, pp. 629-667
Persistent link: https://www.econbiz.de/10002378604
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Brandaid : a marketing - mix model
Little, John D. C. - In: Operations research 23 (1975) 4, pp. 628-673
Persistent link: https://www.econbiz.de/10002378634
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The synchronization of traffic signals by mixed-integer linear programming
Little, John D. C. - In: Operations research 14 (1966) 4, pp. 568-594
Persistent link: https://www.econbiz.de/10002378937
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An algoritm for the traveling salesman problem
Little, John D. C.; Murty, Katta G.; Sweeney, Dura W. - In: Operations research 11 (1963) 6, pp. 972-989
Persistent link: https://www.econbiz.de/10002378615
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A media planning calculus
Little, John D. C.; Lodish, Leonard M. - In: Operations research 17 (1969) 1, pp. 1-35
Persistent link: https://www.econbiz.de/10002378802
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Synchronizing traffic signals for maximal bandwidth
Morgan, John T.; Little, John D. C. - In: Operations research 12 (1964) 6, pp. 896-912
Persistent link: https://www.econbiz.de/10002515414