Sales management is particularly difficult, as one of the few areas in which management rarely meets with his staff. In an age where technology has increased dramatically the speed with which the goods and services can be produced, distributed and facilitate communication between organizations,...

The management literature and practice have flagged many times the barriers between research and development (R&D) and marketing activities. Although representing “different cultures”, it is believed that if both functions collaborate well, then both technological and marketing powers would...

In order to attract in the future a significant number of tourists, entrepreneurs from Harghita tourism should adopt strategies to develop tourism products which they should sell as they can meet the requirements of tourism market currently manifested. Marketing strategies used should be aimed...

As a result of the presented material, we concluded that the firm competitional strategy of economic enterprises, it ’s a way of action who permits the description of a mission and the perimeter of development of global activities organization, but also the modalities of creation or increase,...

Brand loyalty represents a significant factor which leads to the development of business competitiveness and also it is one of the most frequently implemented marketing initiatives by the practitioners. The question of how loyalty develops has been subject to an abundance of research, leading to...

The way in which insurance companies protect individuals is reflected at the level of the whole society. The more developed a society, the better it is protected – through insurance – against the various dangers its members are exposed to. Ethical, socially responsible behavior is not only...

Loyalty programs have recently become one of the most popular methods for maintaining customers. In this context, the main aim of this article is a trial of showing the role of loyalty management in a Polish company in the frame of a case study.

Connected to an environment characterized by dynamism, the organization faces both opportunities and difficulties. It must possess a high capacity to adapt to changes and quickly respond to the environmental signals. The market or environmental instability may undermine the organizational...