Narrow search
Showing 1 - 5 of 5
Cover Image
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …
Persistent link: https://www.econbiz.de/10013504664
Cover Image
Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.);  … - 2023
artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …
Persistent link: https://www.econbiz.de/10013504679
Cover Image
Representing global consumers: desire, possession, and identity
Belk, Russell W. - In: The SAGE handbook of marketing theory, (pp. 283-298). 2010
Persistent link: https://www.econbiz.de/10003923139
Cover Image
Consumer behavior analysis
Foxall, Gordon R. - In: The SAGE handbook of marketing theory, (pp. 299-315). 2010
Persistent link: https://www.econbiz.de/10003923147
Cover Image
Contemporary Retail Marketing in Emerging Economies : The Case of Ghana's Supermarket Chains
Yawson, David Eshun; Yamoah, Fred A. - 2022
Chapter 1: Introduction to Contemporary Retail Marketing in Emerging Economies: Ghana’s Supermarket Chains -- Chapter 2: Modern Retail Marketing and Supermarket Loyalty Cards Programme -- Chapter 3: The TESCO Club Card Loyalty Programme - The Gold Standard -- Chapter 4: The Ghanaian...
Persistent link: https://www.econbiz.de/10013406945