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Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
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Cases on innovations in educational marketing : transnational and technological strategies
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2011
marketing on various issues across the world and also the best practices and experiences from a diverse range of countries …
Persistent link: https://www.econbiz.de/10009405968
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
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Global perspectives on contemporary marketing education
Smith, Brent (ed.); Porath, Amiram (ed.) - 2016
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"--Provided by …
Persistent link: https://www.econbiz.de/10011454348
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Global perspectives on contemporary marketing education
Smith, Brent (ed.); Porath, Amiram (ed.) - 2016
"This book addresses innovations, insights, and ideas from marketing professors and professionals for the development … and education of marketing professionals in an age of shifting markets and heightened consumer engagement"-- …
Persistent link: https://www.econbiz.de/10011406713
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Transcultural marketing for incremental and radical innovation
Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014
products and product categoriess; for those who wish to better understand the importance of marketing products and services …
Persistent link: https://www.econbiz.de/10010210087
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The role of brands in an era of over-information
Correia, Ricardo Fontes (ed.); Venciūtė, Dominyka (ed.);  … - 2023
"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...
Persistent link: https://www.econbiz.de/10014233475