Similar Search Results

Exploring the dynamics of consumerism in developing nations

Gbadamosi, Ayantunji (ed.) - 2019

bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …

Persistent link: https://www.econbiz.de/10011979788

Analyzing the cultural diversity of consumers in the global marketplace

Alcántara-Pilar, Juan Miguel (ed.); … - 2015

Persistent link: https://www.econbiz.de/10011305472

Digital marketing strategies and models for competitive business

Mota Pinto, Filipe (ed.); Guarda, Teresa (ed.) - 2020

""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by …

Persistent link: https://www.econbiz.de/10012114259

Anthropological approaches to understanding consumption patterns and consumer behavior

Chkoniya, Valentina; Madsen, Ana Oliveira; Buxrašvili, … - 2020

Persistent link: https://www.econbiz.de/10012116817

Strategic marketing for social enterprises in developing nations

Chiweshe, Nigel (ed.); Ellis, Debbie (ed.) - 2019

"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …

Persistent link: https://www.econbiz.de/10011908117

Transcultural marketing for incremental and radical innovation

Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014

products and product categoriess; for those who wish to better understand the importance of marketing products and services …

Persistent link: https://www.econbiz.de/10010210087

Developing successful global strategies for marketing luxury brands

Mosca, Fabrizio (ed.); Casalegno, Cecilia (ed.); … - 2021

"This book presents the most relevant upgraded theoretical frameworks and empirical research about the marketing of … the development of social media marketing strategies"-- …

Persistent link: https://www.econbiz.de/10012316392

Cultural marketing and metaverse for consumer engagements

Amandeep Singh (ed.); Sharma, Sandhir (ed.); … - 2023

studied. People talk about cultures but their impact on marketing is never discussed. 2. It will highlight the importance of … Cultural Marketing 3. How Consumer Beliefs are built and affected by Cultural marketing. 4. How does culture act as a base for … the marketing ecosystem?"-- …

Persistent link: https://www.econbiz.de/10014232885

The role of brands in an era of over-information

Correia, Ricardo Fontes (ed.); Venciūtė, Dominyka (ed.); … - 2023

"This book intends to provide knowledge and skills so the readers could understand the digital branding process, and its implications in choosing products, services or organizations. It is also intended that the book contribute to the development and consolidation of recent concepts linked with...

Persistent link: https://www.econbiz.de/10014233475

Global agricultural and food marketing in a global context : advancing policy, management, and innovation

Maiwashe-Tagwi, Aluwani (ed.); Mawela, Ailwei Solomon (ed.); … - 2023

agricultural marketing services in the public sector and agricultural economics, especially in South Africa"-- …

Persistent link: https://www.econbiz.de/10013286642