"This book provides a conceptual understanding on customer-centric marketing strategies as well as revealing the success factors of these concepts with a goal to improve the organization's financial and marketing performance"--Provided by publisher

"This book presents various opinions, judgments, and ideas on how the use of digitally created worlds is changing the face of e-commerce and extending the use of Internet technologies to create a more immersive experience for customers"--Provided by publisher

"This book provides an overview of the field of the Semantic Web, social Web and CRM by uniting various research studies from different subfields, exploring the opportunities and challenges confronting organizations using Web 2.0 and 3.0"--Provided by publisher

"This book provides insights and supports executives, middle managers and practitioners concerned with the management of supply chain with expertise, knowledge, information and organizational management development in different types of industries"--Provided by publisher

"This book features the latest prevailing technological functions and procedures necessary to promote new developments in promotional tools and methods, bringing together extensive discussions on the role of digital tools in customer relationship management, social media, and market performance"--

"This book provides an interdisciplinary approach to connecting with the consumer through branding strategies in the entertainment and media fields, featuring information regarding emergent research and techniques"--

"This book provides a variety of strategies, applications, tools, and techniques for corporate success in social media in a coherent and conceptual framework offering the resources necessary to adopt and implement social CRM strategies within their organizations"--

"The goal of this book is to develop electronic customer relationship management (ECRM) systems strategies for organizations to attract and retain customers over the internet, achieving customer satisfaction for fast moving customer goods allowing organizations to meet their strategic and...