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"Global Perspectives on the Strategic Role of Marketing Information Systems communicates the recent advances in … marketing information systems. Covering topics such as digital entrepreneurship, international business, and micro and small …
Persistent link: https://www.econbiz.de/10013472511
healthcare marketing, big data analytics, artificial intelligence, augmented reality, block chain, mobile technologies, etc"-- …
Persistent link: https://www.econbiz.de/10014536753
"This book seeks to explore influencer marketing which is a relevant topic for management and academia since …
Persistent link: https://www.econbiz.de/10014423806
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by …
Persistent link: https://www.econbiz.de/10012114259
""This book examines marketing strategies to make private label products more successful"--Provided by publisher"-- …
Persistent link: https://www.econbiz.de/10012035820
"This book explores issues and developments in global business education from the perspective of the national and international socio-economic landscape and how engaging in changes and strategic disruptions associated with the Fourth Industrial Revolution and other forces and impacts."
Persistent link: https://www.econbiz.de/10012544509
"This book presents research findings and an innovative and multifaceted perspective of how digital transformation and other innovative technologies can drive new business models and create value experiences for consumers and/or firms."
Persistent link: https://www.econbiz.de/10012658665
Blockchain Technologies and Applications for Digital Governance / Nijalingappa Pradeep, Mangesh Ghonge -- The Impact of Blockchain Technology on Tax and Accounting Practices / Özge Önkan, Zeynep Arikan -- Blockchain for agri-food supply chain and logistics management / Pinki Saini, Unaiza...
Persistent link: https://www.econbiz.de/10012591622
relationship and mutual influence of digital, entrepreneurship, marketing, sustainability, customer relationship management and …
Persistent link: https://www.econbiz.de/10012599441