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Effective digital marketing for improving society behavior toward DEI and SDGs
Pereira, Inês Veiga (ed.); Pires, Paulo Botelho (ed.);  … - 2024
communities, and sustainability index, providing the necessary skills to understand and apply different digital marketing and … communication strategies. Aimed at a diverse audience, including management and marketing academics, digital marketing managers and … seeking to develop effective digital marketing and communication strategies that promote DEI and contribute to achieving SDGs …
Persistent link: https://www.econbiz.de/10014314829
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Green technology applications for enterprise and academic innovation
Ariwa, Ezendu (contributor) - 2014
"This book addresses the importance of green technology and sustainability for technology, enterprise, and academic innovation in energy management, renewable energy, and carbon reduction strategies"--
Persistent link: https://www.econbiz.de/10010381101
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Analyzing the relationship between corporate social responsibility and foreign direct investment
Ojo, Marianne (ed.) - 2016
"This book explores the relationship between ethical and environmental standards and foreign investment on the international market, investigating the benefits of practicing CSR as a means of sustainable economic growth and to mitigate devastating negative consequences, especially in the...
Persistent link: https://www.econbiz.de/10011539155
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Analyzing the relationship between corporate social responsibility and foreign direct investment
Ojo, Marianne (ed.) - 2016
"This book explores the relationship between ethical and environmental standards and foreign investment on the international market, investigating the benefits of practicing CSR as a means of sustainable economic growth and to mitigate devastating negative consequences, especially in the...
Persistent link: https://www.econbiz.de/10011451084
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Maintaining sustainable accounting systems in small business
Carvalho, Luísa Cagica (ed.); Truant, Elisa (ed.) - 2018
"This book provides relevant insights for academics, deepening the topic of sustainability accounting systems within small business. It also provides contributions about the features of sustainability accounting systems and, in particular, how the economic, social and environmental aspects are...
Persistent link: https://www.econbiz.de/10011718221
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Responsible, sustainable, and globally aware management in the fourth industrial revolution
Fields, Ziska (ed.); Huesig, Stefan (ed.) - 2019
Technology, Germany -- Marketing to develop environmental sustainability , awareness and action / Sangeeta Trott, ITM …
Persistent link: https://www.econbiz.de/10011927630
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Government impact on sustainable and responsible supply chain management
Taghipour, Atour (ed.) - 2023
"The purpose of this book is to provide the new and innovative ways to adoption to integrate the social and environmental analysis into global value chains and to adapt the law that regulates corporate responsibility for the observance of sustainability and human rights in the supply chain"--
Persistent link: https://www.econbiz.de/10014313513
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Stakeholder strategies for reducing the impact of global health crises
Kumar, Vikas (ed.); Malhotra, Geetika (ed.) - 2021
"This book will serve as a comprehensive resource to study the different dimensions of the pandemic from multi-stakeholder's perspectives, analyzing the forces that determine how and to which extent that stakeholders contribute during a Pandemic, what are the successful models and where are the...
Persistent link: https://www.econbiz.de/10012432824
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
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Digital marketing strategies and models for competitive business
Mota Pinto, Filipe (ed.); Guarda, Teresa (ed.) - 2020
""This book explores the theory and application of digital marketing strategies and models in businesses"--Provided by …
Persistent link: https://www.econbiz.de/10012114259