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Organizations and social networking : utilizing social media to engage consumers
Li, Eldon Yu-zen (contributor) - 2013
"This book provides a broad investigation into the use of social technologies in business practices through theoretical research and practical applications, exploring the opportunities and challenges brought about by the advent of various 21st century online business web tools and...
Persistent link: https://www.econbiz.de/10009753394
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Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011305472
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Cases on innovations in educational marketing : transnational and technological strategies
Tripathi, Purnendu (contributor); Mukerji, Siran (contributor) - 2011
marketing on various issues across the world and also the best practices and experiences from a diverse range of countries …
Persistent link: https://www.econbiz.de/10009405968
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Marketing in the cyber era : strategies and emerging trends
Ghorbani, Ali (contributor) - 2014
"This book brings together best practices and innovative approaches for effective marketing in today's economy …, stressing the importance of structure, strategy, leadership, and marketing in the Cyber Era"-- …
Persistent link: https://www.econbiz.de/10010237325
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Competitive social media marketing strategies
Ozuem, Wilson; Bowen, Gordon - 2016
"This book presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities, highlighting pivotal issues such as brand management, customer loyalty, and online services"--Provided by...
Persistent link: https://www.econbiz.de/10011454383
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Transcultural marketing for incremental and radical innovation
Christiansen, Bryan (contributor); Yildiz, Salih (contributor) - 2014
products and product categoriess; for those who wish to better understand the importance of marketing products and services …
Persistent link: https://www.econbiz.de/10010210087
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Exploring the rise of fandom in contemporary consumer culture
Wang, Cheng Lu (ed.) - 2018
"This book includes a collection of articles focusing on the widely-observed fandom phenomenon existing in contemporary consumer culture from multi-discipline perspective. It explores the characteristics fandom and the impact of fandom on any human activities, especially in brand building"--
Persistent link: https://www.econbiz.de/10011664063
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Strategic marketing for social enterprises in developing nations
Chiweshe, Nigel (ed.); Ellis, Debbie (ed.) - 2019
"This book provides insights into the marketing of social enterprises from a developing state perspective as these … practical guides to the marketing of social enterprises to ultimately provide social improvement"-- …
Persistent link: https://www.econbiz.de/10011908117
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Exploring the dynamics of consumerism in developing nations
Gbadamosi, Ayantunji (ed.) - 2019
bedrock of marketing discipline. It also focuses on the fact that developing countries play pivotal roles in the global … marketing system serving as homes to many multinational corporations that are primarily interested in serving consumers in these …
Persistent link: https://www.econbiz.de/10011979788
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Sustainable marketing, branding, and reputation management : strategies for a greener future
Masengu, Reason (ed.); Bigirimana, Stanislas (ed.);  … - 2023
"The objective of the book on sustainable marketing is to provide a comprehensive and up-to-date overview of the key … concepts, trends, and challenges of sustainable marketing in today's business environment. The book will cover a wide range of … topics related to sustainable marketing, such as: The role of sustainable marketing in addressing environmental and social …
Persistent link: https://www.econbiz.de/10014315917