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Psychologie und Werbung
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Advertising
53
Werbung
53
Consumer behaviour
41
Konsumentenverhalten
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Advertising effects
40
Werbewirkung
40
Internet marketing
12
Online-Marketing
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Brand management
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Markenführung
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advertising
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Virales Marketing
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Children
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Broderick, Amanda J.
2
Choi, Yung Kyun
2
Pitt, Leyland F.
2
Akturan, Ulun
1
Althuizen, Niek
1
Amar, Moty
1
An, Soontae
1
Anlamlier, Eda
1
Arendsen, Jolien
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Arli, Denni
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1
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1
Auschaitrakul, Sumitra
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1
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1
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1
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1
Berezan, Orie
1
Berthon, Pierre R.
1
Bigné Alcañiz, J. Enrique
1
Blodgett, Jeffrey G.
1
Borel, Laurence
1
Bui, M̃y
1
Buzeta, Cristian
1
Campbell, Colin L.
1
Carlson, Brad D.
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Carrillat, François A.
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Casado-Aranda, Luis-Alberto
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Christodoulides, George
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Das, Enny
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1
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1
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Psychology & marketing
Journal of advertising research
241
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising
177
Journal of business research : JBR
173
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of marketing communications
144
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Journal of marketing
76
European journal of operational research : EJOR
72
NBER working paper series
72
SpringerLink / Bücher
72
Journal of historical research in marketing
70
Jahrbuch der Absatz- und Verbrauchsforschung
67
European journal of marketing : EJM
66
Journal of marketing research : JMR
66
Journal of promotion management : innovations in planning and applied research
65
Working paper / National Bureau of Economic Research, Inc.
62
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
58
NBER Working Paper
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
49
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
45
Markenartikel : das Magazin für Markenführung
44
Marketing : ZFP ; journal of research and management
43
CESifo working papers
37
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Young consumers : insight and ideas for responsible marketers
35
Marketing letters : a journal of research in marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Journal of global marketing
32
Advertising theory
31
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ECONIS (ZBW)
60
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1
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1
The effects of interface design and age on children's information processing of Web sites
Rose, Mei
;
Rose, Gregory
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Saved in:
2
Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.
;
Mowen, John C.
;
Fang, Xiang
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
Saved in:
3
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
4
Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
Saved in:
5
The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.
;
Klymowsky, James
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
Saved in:
6
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
7
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian
;
Minor, Michael
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 197-232
Persistent link: https://www.econbiz.de/10003735805
Saved in:
8
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
9
Communicating a key benefit claim creatively and effectively through five conveyor properties
Althuizen, Niek
- In:
Psychology & marketing
34
(
2017
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10011637190
Saved in:
10
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
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