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Marketing : an introduction
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Beziehungsmarketing
100
Relationship marketing
100
Consumer behaviour
87
Konsumentenverhalten
87
Customer satisfaction
31
Kundenzufriedenheit
31
Brand management
27
Markenführung
27
Brand image
24
Markenimage
24
Dienstleistungsqualität
19
Service quality
19
Brand
18
Markenartikel
18
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13
Social web
13
Marketing
11
USA
11
United States
11
Emotion
10
Marketing theory
10
Marketingtheorie
10
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Retail trade
8
marketing
8
Marketing management
7
Marketingmanagement
7
Viral marketing
7
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7
brand loyalty
7
customer engagement
7
Beschwerdemanagement
6
Complaint management
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Confidence
6
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Rauschnabel, Philipp A.
4
Yi, Youjae
4
Colbert, François
3
Krishen, Anjala S.
3
Ndubisi, Nelson Oly
3
Ahn, Sun Joo
2
Al-Nabhani, Khalid
2
Cheng, Li-Keng
2
Choi, Sejung Marina
2
Chu, Xing-Yu
2
Darley, William K.
2
Felix, Reto
2
Gong, Taeshik
2
Hinsch, Christian
2
Hollebeek, Linda D.
2
Hüttl-Maack, Verena
2
Leonidou, Leonidas C.
2
Liu, Hsin-Hsien
2
Lunardo, Renaud
2
McLean, Graeme J.
2
Nataraajan, Rajan
2
Palihawadana, Dayananda
2
Schaarschmidt, Mario
2
Sung, Yongjun
2
Toung, Chung-Lin
2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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Psychology & marketing
SpringerLink / Bücher
1,621
Journal of business research : JBR
826
Journal of retailing and consumer services
597
Industrial marketing management : the international journal for industrial and high-tech firms
564
Springer eBook Collection
371
Gabler Edition Wissenschaft
367
Springer eBook Collection / Business and Economics
362
Europäische Hochschulschriften / 5
325
International journal of hospitality management
286
Research
249
Journal of the Academy of Marketing Science
236
The journal of business & industrial marketing
227
The journal of services marketing
227
Journal of strategic marketing
216
Journal of Food Distribution Research
208
Journal of marketing
200
European journal of marketing : EJM
195
Journal of marketing management : MM
192
Lehrbuch
192
The service industries journal
192
Marketing theory
155
International journal of electronic customer relationship management : IJECRM
153
Marketing intelligence & planning
148
Management Science
135
Journal of travel and tourism marketing
134
International journal of contemporary hospitality management
131
Journal of Agricultural and Applied Economics
130
Asia Pacific journal of marketing and logistics
127
essentials
125
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
124
The journal of product & brand management
123
Journal of historical research in marketing
122
Journal of hospitality marketing & management
122
Management science : journal of the Institute for Operations Research and the Management Sciences
122
Journal of service research : JSR
121
Tourism management : research, policies, practice
121
Hamburger Schriften zur Marketingforschung
118
Journal of service management
118
Cogent business & management
117
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ECONIS (ZBW)
126
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1
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
2
Building customer relationships in an electronic age : the role of interactivity of e-commerce web sites
Yoon, Doyle
;
Choi, Sejung Marina
;
Son, Tong-yŏng
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 602-618
Persistent link: https://www.econbiz.de/10003748332
Saved in:
3
Exploring creative
marketing
thought : divergent ideation processes and outcomes
Titus, Philip A.
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 237-248
Persistent link: https://www.econbiz.de/10011970156
Saved in:
4
Special issue:
Marketing
relationships in the new millennium B2B sector
Ndubisi, Nelson Oly
(
ed.
);
Nataraajan, Rajan
(
ed.
)
-
2016
Persistent link: https://www.econbiz.de/10011458421
Saved in:
5
Metaphor's validity in
marketing
research
Capelli, Sonia
;
Jolibert, Alain
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1079-1090
Persistent link: https://www.econbiz.de/10003917035
Saved in:
6
The marketers' prismatic palette : a review of color research and future directions
Labrecque, Lauren I.
;
Patrick, Vanessa M.
;
Milne, George R.
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 187-202
Persistent link: https://www.econbiz.de/10009716189
Saved in:
7
The electronic service quality model : the moderating effect of customer self-efficacy
Yi, Youjae
;
Gong, Taeshik
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 587-601
Persistent link: https://www.econbiz.de/10003748328
Saved in:
8
Information format-option characteristics compatibility and the compromise effect
Chang, Chung-Chau
;
Liu, Hsin-Hsien
- In:
Psychology & marketing
25
(
2008
)
9
,
pp. 881-900
Persistent link: https://www.econbiz.de/10003750006
Saved in:
9
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
10
Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette
;
Perugini, Marco
;
Adjali, Iqbal
; …
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
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