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Creativity and integrity : marketing the "in development" screenplay
Ferguson, Brooks - In: Psychology & marketing 26 (2009) 5, pp. 421-444
Persistent link: https://www.econbiz.de/10003852477
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Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand; Kilbourne, William E. - In: Psychology & marketing 28 (2011) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
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White response to potentially discriminatory actions in a services setting
Baker, Thomas L.; Meyer, Tracy - In: Psychology & marketing 28 (2011) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10008858090
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
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Do violent social cause advertisements promote social change? : an examination of implicit associations
Zlatevska, Natalina; Spence, Mark T. - In: Psychology & marketing 29 (2012) 5, pp. 322-333
Persistent link: https://www.econbiz.de/10009547321
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Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
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Targeting consumers who care about future generations
Lacroix, Caroline; Jolibert, Alain - In: Psychology & marketing 32 (2015) 8, pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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Labeling as a social practice in online consumption communities
Dinhopl, Anja; Gretzel, Ulrike; Whelan, Andrew - In: Psychology & marketing 32 (2015) 3, pp. 240-249
Persistent link: https://www.econbiz.de/10010527172