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How the temporal framing of energy savings influences consumer product evaluations and choice
Tangari, Andrea Heintz; Smith, Ronn J. - In: Psychology & marketing 29 (2012) 4, pp. 198-208
Persistent link: https://www.econbiz.de/10009534094
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Can hand washing influence hedonic food consumption?
Martins, Chrissy M.; Block, Lauren G.; Dahl, Darren W. - In: Psychology & marketing 32 (2015) 7, pp. 742-750
Persistent link: https://www.econbiz.de/10011295615
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Hedonic objects and utilitarian experiences : the overriding influence of hedonism in driving consumer happiness
Kousi, Sofia; Halkias, Georgios; Kokkinaki, Flora - In: Psychology & marketing 40 (2023) 8, pp. 1634-1645
Persistent link: https://www.econbiz.de/10014338311
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To be precise (imprecise) in utilitarian (hedonic) contexts : examining the influence of numerical precision on consumer reactions to artificial intelligence-based recommendations
Zhu, Hong; Zhu, Zimeng; Ou, Yilin; Yin, Ya - In: Psychology & marketing 40 (2023) 12, pp. 2668-2685
Persistent link: https://www.econbiz.de/10014432529
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Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
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Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael; Muñoz-Gallego, Pablo Antonio - In: Psychology & marketing 39 (2022) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
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Hedonic evaluations of cars : effects of payment mode on prediction and experience
Hoelzl, Erik; Pollai, Maria; Kästner, Herbert - In: Psychology & marketing 28 (2011) 11, pp. 1115-1129
Persistent link: https://www.econbiz.de/10009384805
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Further insights into perceived value and consumer loyalty : a "green" perspective
Koller, Monika; Floh, Arne; Zauner, Alexander - In: Psychology & marketing 28 (2011) 12, pp. 1154-1176
Persistent link: https://www.econbiz.de/10009406359
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Ambivalence, selective exposure, and negativity effect
Yang, Lifeng; Unnava, Hanumantha Rao - In: Psychology & marketing 33 (2016) 5, pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
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The effects of vertical individualism on status consumer orientations and behaviors
Zhang, Jing; Nelson, Michelle R. - In: Psychology & marketing 33 (2016) 5, pp. 318-330
Persistent link: https://www.econbiz.de/10011485882