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The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun; Reid, Leonard N. - In: Psychology & marketing 30 (2013) 8, pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
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Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie; Michel, Géraldine; Zeitoun, Valérie - In: Psychology & marketing 31 (2014) 1, pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
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The effects of interface design and age on children's information processing of Web sites
Rose, Mei; Rose, Gregory; Blodgett, Jeffrey G. - In: Psychology & marketing 26 (2009) 1, pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
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Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.; Mowen, John C.; Fang, Xiang - In: Psychology & marketing 26 (2009) 8, pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
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Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine; Broderick, Amanda J. - In: Psychology & marketing 27 (2010) 2, pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
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Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.; Riggle, Robert J.; Locander, … - In: Psychology & marketing 26 (2009) 6, pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
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Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian; Minor, Michael - In: Psychology & marketing 25 (2008) 2, pp. 197-232
Persistent link: https://www.econbiz.de/10003735805
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Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.; Gosling, Sam; Durant, John - In: Psychology & marketing 30 (2013) 11, pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
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The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.; Klymowsky, James - In: Psychology & marketing 30 (2013) 7, pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426