//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Eine werbepsychologische Anzei...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
53
Werbung
53
Advertising effects
42
Werbewirkung
42
Consumer behaviour
41
Konsumentenverhalten
41
Internet marketing
12
Online-Marketing
12
Brand management
9
Markenführung
9
Social Web
9
Social web
9
advertising
9
Emotion
7
Psychologie
7
Psychology
7
Brand image
6
Markenimage
6
Psychology of advertising
6
Werbepsychologie
6
Brand
4
Markenartikel
4
USA
4
United States
4
Cognition
3
Computerspiel
3
Kognition
3
Neuroscience
3
Neurowissenschaften
3
Perception
3
Video game
3
Viral marketing
3
Virales Marketing
3
Wahrnehmung
3
Website
3
Benutzerschnittstelle
2
Bibliometrics
2
Bibliometrie
2
Celebrity endorsement
2
Celebrity-Werbung
2
more ...
less ...
Online availability
All
Undetermined
28
Free
10
Type of publication
All
Article
62
Type of publication (narrower categories)
All
Article in journal
62
Aufsatz in Zeitschrift
62
Language
All
English
62
Author
All
Broderick, Amanda J.
2
Choi, Yung Kyun
2
Pitt, Leyland F.
2
Akturan, Ulun
1
Althuizen, Niek
1
Amar, Moty
1
An, Soontae
1
Anlamlier, Eda
1
Arendsen, Jolien
1
Arli, Denni
1
Ashill, Nicholas J.
1
Auer-Srnka, Katharina J.
1
Auschaitrakul, Sumitra
1
Baek, Tae Hyun
1
Bagozzi, Richard P.
1
Bailey, Ainsworth A.
1
Bambauer-Sachse, Silke
1
Bauer, Brittney C.
1
Berezan, Orie
1
Berthon, Pierre R.
1
Bigné Alcañiz, J. Enrique
1
Blodgett, Jeffrey G.
1
Borel, Laurence
1
Bui, M̃y
1
Buzeta, Cristian
1
Campbell, Colin L.
1
Carlson, Brad D.
1
Carrillat, François A.
1
Carruthers, Janet
1
Casado-Aranda, Luis-Alberto
1
Christodoulides, George
1
Chung, Sungwon
1
Cui, Yuanyuan
1
D'Ambrogio, Simone
1
Dahlén, Micael
1
Das, Enny
1
Das, Gopal
1
De Angelis, Matteo
1
De Keyzer, Freya
1
DeCotiis, Allen R.
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of advertising research
250
International journal of advertising : the review of marketing communications
210
International journal of advertising : the quarterly review of marketing communications
194
Journal of advertising
185
Journal of advertising : official publication of the American Academy of Advertising
183
Journal of business research : JBR
182
Journal of marketing communications
152
Journal of promotion management : JPM
88
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
83
Management science : journal of the Institute for Operations Research and the Management Sciences
82
SpringerLink / Bücher
77
European journal of operational research : EJOR
74
Journal of marketing
74
NBER working paper series
74
European journal of marketing : EJM
71
Journal of historical research in marketing
71
Journal of marketing research : JMR
70
Journal of promotion management : innovations in planning and applied research
67
Working paper / National Bureau of Economic Research, Inc.
65
International journal of internet marketing and advertising : IJIMA
59
Journal of current issues and research in advertising : JCIRA
58
Journal of retailing and consumer services
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
NBER Working Paper
57
International journal of industrial organization
54
Health marketing quarterly
50
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
50
Journal of business ethics : JOBE
46
Journal of current issues and research in advertising
46
Marketing : ZFP ; journal of research and management
44
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
43
CESifo working papers
39
Markenartikel : das Magazin für Markenführung
39
Journal of consumer research : JCR ; an interdisciplinary bimonthly
38
Young consumers : insight and ideas for responsible marketers
38
Marketing letters : a journal of research in marketing
37
Journal of global marketing
35
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
33
Advertising theory
31
more ...
less ...
Source
All
ECONIS (ZBW)
62
Showing
1
-
10
of
62
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The interplay of mood and regulatory focus in influencing altruistic behavior
Baek, Tae Hyun
;
Reid, Leonard N.
- In:
Psychology & marketing
30
(
2013
)
8
,
pp. 635-646
Persistent link: https://www.econbiz.de/10009786052
Saved in:
2
Brand personification through the use of spokespeople : an exploratory study of ordinary employees, CEOs, and celebrities featured in advertising
Fleck, Nathalie
;
Michel, Géraldine
;
Zeitoun, Valérie
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 84-92
Persistent link: https://www.econbiz.de/10010251699
Saved in:
3
The effects of interface design and age on children's information processing of Web sites
Rose, Mei
;
Rose, Gregory
;
Blodgett, Jeffrey G.
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 1-21
Persistent link: https://www.econbiz.de/10003812182
Saved in:
4
Trait superstition and consumer behavior : re-conceptualization, measurement, and initial investigations
Carlson, Brad D.
;
Mowen, John C.
;
Fang, Xiang
- In:
Psychology & marketing
26
(
2009
)
8
,
pp. 689-713
Persistent link: https://www.econbiz.de/10003867767
Saved in:
5
Consumer perceptions of online shopping environments : a gestalt approach
Demangeot, Catherine
;
Broderick, Amanda J.
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10003945269
Saved in:
6
Cognitive segmentation : modeling the structure and content of customers' thoughts
Carrillat, François A.
;
Riggle, Robert J.
;
Locander, …
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 479-506
Persistent link: https://www.econbiz.de/10003858277
Saved in:
7
Validity, reliability, and applicability of psychophysiological techniques in marketing research
Wang, Yong Jian
;
Minor, Michael
- In:
Psychology & marketing
25
(
2008
)
2
,
pp. 197-232
Persistent link: https://www.econbiz.de/10003735805
Saved in:
8
Predicting consumer behavior and media preferences : the comparative validity of personality traits and demographic variables
Sandy, Carson J.
;
Gosling, Sam
;
Durant, John
- In:
Psychology & marketing
30
(
2013
)
11
,
pp. 937-949
Persistent link: https://www.econbiz.de/10010206859
Saved in:
9
The implicit association test in market research : potentials and pitfalls
Gregg, Aiden P.
;
Klymowsky, James
- In:
Psychology & marketing
30
(
2013
)
7
,
pp. 588-601
Persistent link: https://www.econbiz.de/10009778560
Saved in:
10
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
1
2
3
4
5
6
7
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->