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Brand attachment and consumer emotional response to unethical firm behavior
Schmalz, Sebastian; Orth, Ulrich R. - In: Psychology & marketing 29 (2012) 11, pp. 869-884
Persistent link: https://www.econbiz.de/10009664853
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The influence of companies' moral associations on the product consumption experience : the role of moral disgust
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 10, pp. 1871-1887
Persistent link: https://www.econbiz.de/10013465122
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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My anger is your gain, my contempt your loss : explaining consumer responses to corporate wrongdoing
Romani, Simona; Grappi, Silvia; Bagozzi, Richard P. - In: Psychology & marketing 30 (2013) 12, pp. 1029-1042
Persistent link: https://www.econbiz.de/10010232506
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A name you can trust? : personification effects are influenced by beliefs about company values
Eskine, Kendall J.; Locander, William H. - In: Psychology & marketing 31 (2014) 1, pp. 48-53
Persistent link: https://www.econbiz.de/10010251723
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Long-term oriented marketing relationships and ethical conduct in outsourcing sector
Ndubisi, Nelson Oly; Malhotra, Naresh K.; Capel, Celine … - In: Psychology & marketing 33 (2016) 5, pp. 372-388
Persistent link: https://www.econbiz.de/10011485883
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Social responsibility as a unique dimension of brand personality and consumers' willingness to reward
Madrigal, Robert; Boush, David M. - In: Psychology & marketing 25 (2008) 6, pp. 538-564
Persistent link: https://www.econbiz.de/10003735893
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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Going green to be morally clean : an examination of environmental behavior among materialistic consumers
Tang, Yihui; Hinsch, Christian - In: Psychology & marketing 35 (2018) 11, pp. 845-862
Persistent link: https://www.econbiz.de/10011970110
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Consumers' moral licensing of firms' CSR transgressions
Kliamenakis, Argiro; Grohmann, Bianca; Bodur, H. Onur - In: Psychology & marketing 40 (2023) 4, pp. 643-655
Persistent link: https://www.econbiz.de/10014290788