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Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara; Penz, Elfriede - In: Psychology & marketing 32 (2015) 4, pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
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Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
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Counterfeits can benefit original products when people are caught using counterfeits
Wang, Liangyan; Wang, Qin; Chan, Eugene Y.; Keller, L. R. - In: Psychology & marketing 41 (2024) 5, pp. 977-988
Persistent link: https://www.econbiz.de/10014519136
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 39 (2022) 8, pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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Drivers of brand extension success : what really matters for luxury brands
Albrecht, Carmen-Maria; Backhaus, Christof; Gurzki, Hannes - In: Psychology & marketing 30 (2013) 8, pp. 647-659
Persistent link: https://www.econbiz.de/10009786050
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Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria; Neumann, Marcus M.; Haber, Tobias E. - In: Psychology & marketing 28 (2011) 1, pp. 1-28
Persistent link: https://www.econbiz.de/10008857026