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When do amount-off discounts result in more positive consumer responses? : meta-analytic evidence
Yuan, Qin; Li, Jiang; Jiang, Yushi; Liu, Chun - In: Psychology & marketing 39 (2022) 1, pp. 46-58
Persistent link: https://www.econbiz.de/10012796059
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The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae; Yoo, Jaemee - In: Psychology & marketing 28 (2011) 9, pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
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Measurement characteristics of Aaker's brand personality dimensions : lessons to be learned from human personality research
Eisend, Martin; Sauer, Nicola E. - In: Psychology & marketing 30 (2013) 11, pp. 950-958
Persistent link: https://www.econbiz.de/10010206851
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A meta-analysis on the psychological and behavioral consequences of nostalgia : the moderating roles of nostalgia activators, culture, and individual characteristics
Santini, Fernando de Oliveira; Lim, Weng Marc; Ladeira, … - In: Psychology & marketing 40 (2023) 10, pp. 1899-1912
Persistent link: https://www.econbiz.de/10014338441
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A meta-analysis on peer-to-peer accommodation adoption
Ashaduzzaman, Md; Weaven, Scott; Ross, Mitchell; … - In: Psychology & marketing 40 (2023) 12, pp. 2504-2525
Persistent link: https://www.econbiz.de/10014432489
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Anti-consumption behavior : a meta-analytic integration of attitude behavior context theory and well-being theory
Maseeh, Haroon Iqbal; Sangroya, Deepak; Jebarajakirthy, … - In: Psychology & marketing 39 (2022) 12, pp. 2302-2327
Persistent link: https://www.econbiz.de/10013465193
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A meta-analysis on the effects of product scarcity
Ladeira, Wagner Junior; Lim, Weng Marc; Santini, … - In: Psychology & marketing 40 (2023) 7, pp. 1267-1279
Persistent link: https://www.econbiz.de/10014291891
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An apple a day brings more apples your way : healthy samples prime healthier choices
Tal, Aner; Wansink, Brian - In: Psychology & marketing 32 (2015) 5, pp. 575-584
Persistent link: https://www.econbiz.de/10010527112
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Effectiveness of promotional premiums : the moderating role of affective state in different contexts
Chang, Chingching - In: Psychology & marketing 26 (2009) 2, pp. 175-194
Persistent link: https://www.econbiz.de/10003812268
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Sales promotion strategies and belief in luck
Prendergast, Gerard P.; Thompson, Edmund R. - In: Psychology & marketing 25 (2008) 11, pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629