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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W.; … - In: Psychology & marketing 27 (2010) 12, pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
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Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.; Stanley, Sarah M.; Priluck, Randi - In: Psychology & marketing 25 (2008) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
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The role of beneficiaries’ group identity in determining successful appeal strategies for charitable giving
Park, Kiwan; Lee, Seojin Stacey - In: Psychology & marketing 32 (2015) 12, pp. 1117-1132
Persistent link: https://www.econbiz.de/10011411885
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Leveraging sponsorships on the Internet : activation, congruence, and articulation
Weeks, Clinton S.; Cornwell, T. Bettina; Drennan, Judy C. - In: Psychology & marketing 25 (2008) 7, pp. 637-654
Persistent link: https://www.econbiz.de/10003748350