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Psychology & marketing
SpringerLink / Bücher
96
Young consumers : insight and ideas for responsible marketers
61
Reihe Arbeitspapiere des Instituts für Rundfunkökonomie an der Universität zu Köln
40
Journal of advertising research
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Edward Elgar E-Book Archive
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Research
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Journal of advertising : official publication of the American Academy of Advertising
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New horizons in the economics of innovation
29
The journal of media economics
29
Springer eBook Collection
26
International journal of advertising : the quarterly review of marketing communications
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Handbuch Zielgruppenmanagement
21
Journal of business research : JBR
21
The silver market phenomenon : business opportunities in an era of demographic change
21
The silver market phenomenon : marketing and innovation in the aging society
20
Working paper / National Bureau of Economic Research, Inc.
20
Zielgruppen im Konsumentenmarketing : Segmentierungsansätze - Trends - Umsetzung
20
Journal of retailing and consumer services
17
The journal of consumer marketing
17
Harvard business review : HBR
16
NBER working paper series
16
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
16
Health marketing quarterly
15
International journal of consumer studies
15
Journal of fashion marketing and management
15
Journal of marketing communications
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Journal of travel and tourism marketing
15
Discussion paper / Centre for Economic Policy Research
14
European journal of marketing : EJM
14
Springer eBook Collection / Business and Economics
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Gabler Edition Wissenschaft
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Europäische Hochschulschriften / 5
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Journal of vacation marketing : an international journal
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Marketing intelligence & planning
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Marketing letters : a journal of research in marketing
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Media-Perspektiven
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NBER Working Paper
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Online Targeting und Controlling : Grundlagen - Anwendungsfelder - Praxisbeispiele
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Telecommunications policy : the international journal of digital economy, data sciences and new media
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1
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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2
Exploring consumer insights in wine marketing : an ethnographic research on #winelovers
Cuomo, Maria Teresa
;
Tortora, Debora
;
Festa, Giuseppe
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1082-1090
Persistent link: https://www.econbiz.de/10011627278
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3
Social media marketing for adolescents
Mas-Tur, Alicia
;
Tur-Porcar, Ana
;
Llorca, Anna
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Saved in:
4
Past, present, and future of gay and lesbian consumer research : critical review of the quest for the queer dollar
Ginder, Whitney
;
Byun, Sang-Eun
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 821-841
Persistent link: https://www.econbiz.de/10011307823
Saved in:
5
Targeting consumers who care about future generations
Lacroix, Caroline
;
Jolibert, Alain
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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6
Exploring different types of sharing : a proposed segmentation of the market for "sharing" businesses
Hellwig, Katharina
;
Morhart, Felicitas
;
Girardin, Florent
; …
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 891-906
Persistent link: https://www.econbiz.de/10011340195
Saved in:
7
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly
;
Nataraajan, Rajan
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Saved in:
8
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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9
Why do responses to age-based marketing stimuli differ? : the influence of retirees' group identification and changing consumption patterns
Wolf, Friedemann
;
Sandner, Philipp
;
Welpe, Isabell M.
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 914-931
Persistent link: https://www.econbiz.de/10010484295
Saved in:
10
Understanding older consumers through cognitive age and the list of values : a UK-based perspective
Sudbury, Lynn
;
Simcock, Peter
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 22-38
Persistent link: https://www.econbiz.de/10003812193
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