//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Children's brand symbolism und...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Sponsoring
2
Sponsorship
2
Advertising effects
1
Advertising planning
1
Australia
1
Australien
1
Brand
1
Brand image
1
Brand management
1
Children
1
Competence
1
Consumer behaviour
1
Consumer preferences
1
Customer retention
1
Emotion
1
Internet marketing
1
Kinder
1
Kompetenz
1
Konsumentenpräferenzen
1
Konsumentenverhalten
1
Kundenbindung
1
Markenartikel
1
Markenführung
1
Markenimage
1
Online-Marketing
1
Performance measurement
1
Performance-Messung
1
Psychology of advertising
1
Public relations
1
Website
1
Werbeplanung
1
Werbepsychologie
1
Werbewirkung
1
Öffentlichkeitsarbeit
1
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Undetermined
1
Author
All
Cornwell, T. Bettina
5
Humphreys, Michael S.
2
Drennan, Judy C.
1
McAlister, Anna R.
1
Orth, Ulrich R.
1
Proksch, Michael
1
Weeks, Clinton S.
1
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
11
Journal of sport management : the official journal of the North American Society of Sport Management
7
International Journal of Sports Marketing and Sponsorship
5
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
4
Journal of Business Research
3
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
Journal of Consumer Marketing
2
Journal of advertising
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer behaviour : an international research review
2
Journal of the Academy of Marketing Science
2
The journal of business & industrial marketing
2
2012 AAEA/EAAE Food Environment Symposium, May 30-31, Boston, MA
1
2014 Annual Meeting, July 27-29, 2014, Minneapolis, Minnesota
1
Direct marketing : an international journal
1
Elgar concise introductions
1
European Journal of Marketing
1
Faculty & research / Insead : working paper series
1
Integrated marketing communication
1
International Marketing Review
1
International journal of advertising : the review of marketing communications
1
International journal of sports marketing & sponsorship
1
Journal of Advertising Research
1
Journal of Business & Industrial Marketing
1
Journal of Consumer Research
1
Journal of Product & Brand Management
1
Journal of advertising research
1
Journal of business ethics : JOBE
1
Journal of marketing
1
Journal of marketing communications
1
Journal of public policy & marketing
1
Journal of service management
1
Macromarketing - a global focus ; Vol. 4
1
Marketing letters : a journal of research in marketing
1
Sport, commerce and culture
1
Staying of top : crucial issues for international business in the 21st century
1
The Academy of Management review : AMR
1
Young Consumers
1
more ...
less ...
Source
All
ECONIS (ZBW)
4
OLC EcoSci
1
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
2
Competence enhancement and anticipated emotion as motivational drivers of brand attachment
Proksch, Michael
;
Orth, Ulrich R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
32
(
2015
)
9
,
pp. 934-949
Persistent link: https://www.econbiz.de/10011340190
Saved in:
3
Memory for sponsorship relationships : a critical juncture in thinking
Cornwell, T. Bettina
;
Humphreys, Michael S.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 394-407
Persistent link: https://www.econbiz.de/10009753707
Saved in:
4
Leveraging sponsorships on the Internet : activation, congruence, and articulation
Weeks, Clinton S.
;
Cornwell, T. Bettina
;
Drennan, Judy C.
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 637-654
Persistent link: https://www.econbiz.de/10003748350
Saved in:
5
Memory for Sponsorship Relationships: A Critical Juncture in Thinking
Cornwell, T. Bettina
;
Humphreys, Michael S.
- In:
Psychology & marketing
30
(
2013
)
5
,
pp. 394-407
Persistent link: https://www.econbiz.de/10010101364
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->