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Brand-consumer storytelling theory and research : introduction to a Psychology & Marketing Special Issue
Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 531-540
Persistent link: https://www.econbiz.de/10003981103
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Special issue: Brand-consumer storytelling theory and research
Woodside, Arch G. (contributor) - 2010
Persistent link: https://www.econbiz.de/10003981127
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Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
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Illustrating the power of fsQCA in explaining paradoxical consumer environmental orientations
Schmitt, Ann Kristin; Grawe, Andreas; Woodside, Arch G. - In: Psychology & marketing 34 (2017) 3, pp. 323-334
Persistent link: https://www.econbiz.de/10011658383
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Consuming alone : broadening Putnam's "bowling alone" thesis
Rauch, Andreas; Deker, Johannes S.; Woodside, Arch G. - In: Psychology & marketing 32 (2015) 9, pp. 967-976
Persistent link: https://www.econbiz.de/10011340187
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Revisiting problem gamblers' harsh gaze on casino services : applying complexity theory to identify exceptional customers
Woodside, Arch G.; Prentice, Catherine; Larsen, Anders - In: Psychology & marketing 32 (2015) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10011287634
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Advertising archetypes' impact on physician engagement and behavior in the context of healthcare products
Woodside, Arch G.; Persing, Adam; Ward, Brendan; … - In: Psychology & marketing 35 (2018) 7, pp. 533-541
Persistent link: https://www.econbiz.de/10011970138
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Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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Gestalt modeling of international tourism behavior : applying dimensional qualitative research in constructing grounded theory
Martin, Drew; Woodside, Arch G. - In: Psychology & marketing 28 (2011) 10, pp. 998-1026
Persistent link: https://www.econbiz.de/10009316145
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Problem gamblers' harsh gaze on casino services
Prentice, Catherine; Woodside, Arch G. - In: Psychology & marketing 30 (2013) 12, pp. 1108-1123
Persistent link: https://www.econbiz.de/10010232490