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How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
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Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
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A systematic literature review of virtual embodied experience
Chen, Juan; Ning, Changhui; Chen, Congbo - In: Psychology & marketing 40 (2023) 11, pp. 2167-2185
Persistent link: https://www.econbiz.de/10014432387
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Perception of avatars nonverbal behaviors in virtual reality
Etienne, Elodie; Leclercq, Anne-Lise; Remacle, Angélique; … - In: Psychology & marketing 40 (2023) 11, pp. 2464-2481
Persistent link: https://www.econbiz.de/10014432413
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Virtual is so real! : consumers' evaluation of product packaging in virtual reality
Branca, Generoso; Resciniti, Riccardo; Loureiro, Sandra … - In: Psychology & marketing 40 (2023) 3, pp. 596-609
Persistent link: https://www.econbiz.de/10014290771
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Leveau, Pierre-Henry; Camus, Sandra - In: Psychology & marketing 40 (2023) 7, pp. 1329-1343
Persistent link: https://www.econbiz.de/10014291912
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The impact of 3d virtual haptics in marketing
Jin, Seung-A. Annie - In: Psychology & marketing 28 (2011) 3, pp. 240-255
Persistent link: https://www.econbiz.de/10008902983
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Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
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In search of the "meta-maven" : an examination of market maven behavior across real-life, web, and virtual world marketing channels
Barnes, Stuart J.; Pressey, Andrew D. - In: Psychology & marketing 29 (2012) 3, pp. 167-185
Persistent link: https://www.econbiz.de/10009510112