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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
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The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
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Adbusting : how advertising altered by activists affects brands
Maier, Erik; Mafael, Alexander - In: Psychology & marketing 41 (2024) 4, pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
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Love is in the air : consumers' perception of products from firms signaling their family nature
Rauschendorfer, Natalie; Prügl, Reinhard; Lude, … - In: Psychology & marketing 39 (2022) 1, pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
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I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian; Xu, Fei; Jiang, Yuwei - In: Psychology & marketing 40 (2023) 7, pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
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Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.; Gómez, Andrés; Carrero, Oliver - In: Psychology & marketing 41 (2024) 4, pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Positive affect and malleable mental accounting : an investigation of the role of positive affect in flexible expense categorization and spending
Loureiro, Yuliya Komarova; Haws, Kelly L. - In: Psychology & marketing 32 (2015) 6, pp. 670-677
Persistent link: https://www.econbiz.de/10011288558