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Consumer behaviour
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Psychology & marketing
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739
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European Journal of Marketing
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Journal of Consumer Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
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The leadership quarterly : LQ ; an international journal of political, social and behavioral science
141
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
138
European journal of marketing : EJM
137
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Discussion paper / Centre for Economic Policy Research
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Journal of behavioral decision making
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Journal of economic psychology : research in economic psychology and behavioral economics
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Journal of vocational behavior
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Journal of promotion management : JPM
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Academy of Management journal : AMJ
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of cultural economics
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Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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1
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
Saved in:
2
Perceived informative intention in
advertising
and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
3
How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone
;
Werksman, Noah
;
Platt, Michael L.
; …
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 723-734
Persistent link: https://www.econbiz.de/10014290848
Saved in:
4
The effect and moderation of gender identity congruity : utilizing "real women"
advertising
images
Feiereisen, Stéphanie
;
Broderick, Amanda J.
;
Douglas, …
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
Saved in:
5
Adbusting : how
advertising
altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
6
Love is in the air : consumers'
perception
of products from firms signaling their family nature
Rauschendorfer, Natalie
;
Prügl, Reinhard
;
Lude, …
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 239-249
Persistent link: https://www.econbiz.de/10012796091
Saved in:
7
I want to remember : preference for visual intensity in sentimental purchases
Huang, Jiexian
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
40
(
2023
)
7
,
pp. 1361-1371
Persistent link: https://www.econbiz.de/10014291923
Saved in:
8
Emotions in fear communication : a cross-cultural neuromarketing approach
Mas, José M.
;
Gómez, Andrés
;
Carrero, Oliver
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 697-718
Persistent link: https://www.econbiz.de/10014518784
Saved in:
9
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash
;
Mukherjee, Sourjo
;
Das, Gopal
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Saved in:
10
Positive affect and malleable mental accounting : an investigation of the role of positive affect in flexible expense categorization and spending
Loureiro, Yuliya Komarova
;
Haws, Kelly L.
- In:
Psychology & marketing
32
(
2015
)
6
,
pp. 670-677
Persistent link: https://www.econbiz.de/10011288558
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