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Psychology & marketing
Journal of macromarketing : examining the interactions among markets, marketing, and society
64
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Situational Effects on Brand Preferences for Image Products
Schmitt, Bernd H.
;
Shultz, Clifford
- In:
Psychology & marketing
12
(
1995
)
5
,
pp. 433-446
Persistent link: https://www.econbiz.de/10007006438
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She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Brown, Stephen
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 93-102
Persistent link: https://www.econbiz.de/10010251697
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3
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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4
Selling stories: Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-557
Persistent link: https://www.econbiz.de/10008416426
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