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Situational Effects on Brand Preferences for Image Products
Schmitt, Bernd H.; Shultz, Clifford - In: Psychology & marketing 12 (1995) 5, pp. 433-446
Persistent link: https://www.econbiz.de/10007006438
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She was fine when she left here : polysemy, patriarchy, and personification in brand Titanic's birthplace
Brown, Stephen - In: Psychology & marketing 31 (2014) 1, pp. 93-102
Persistent link: https://www.econbiz.de/10010251697
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Selling stories : Harry Potter and the marketing plot
Brown, Stephen; Patterson, Anthony - In: Psychology & marketing 27 (2010) 6, pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
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Selling stories: Harry Potter and the marketing plot
Brown, Stephen; Patterson, Anthony - In: Psychology & marketing 27 (2010) 6, pp. 541-557
Persistent link: https://www.econbiz.de/10008416426