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The role of imagination and brand personification in brand relationships
Huang, Hazel H.; Mitchell, Vincent-Wayne - In: Psychology & marketing 31 (2014) 1, pp. 38-47
Persistent link: https://www.econbiz.de/10010251724
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"I'm a Mac" versus "I'm a PC" : personality differences between Mac and PC users in a college sample
Nevid, Jeffrey S.; Pastva, Amy - In: Psychology & marketing 31 (2014) 1, pp. 31-37
Persistent link: https://www.econbiz.de/10010251727
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Effects of brand personality on brand trust and brand affect
Sung, Yongjun; Kim, Jooyoung - In: Psychology & marketing 27 (2010) 7, pp. 639-661
Persistent link: https://www.econbiz.de/10003990412
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The differential roles of brand credibility and brand prestige in consumer brand choice
Baek, Tae Hyun; Kim, Jooyoung; Yu, Jay Hyunjae - In: Psychology & marketing 27 (2010) 7, pp. 662-678
Persistent link: https://www.econbiz.de/10003990413
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Design for synergy with brand or price information
Chitturi, Ravindra; Chitturi, Pallavi; Raghavarao, Damaraju - In: Psychology & marketing 27 (2010) 7, pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
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Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh - In: Psychology & marketing 30 (2013) 3, pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
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Mixed messages in brand names : separating the impacts of letter shape from sound symbolism
Doyle, John R.; Bottomley, Paul A. - In: Psychology & marketing 28 (2011) 7, pp. 749-762
Persistent link: https://www.econbiz.de/10009241985
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The long-term effects of sales promotions on brand attitude across monetary and non-monetary promotions
Yi, Youjae; Yoo, Jaemee - In: Psychology & marketing 28 (2011) 9, pp. 879-896
Persistent link: https://www.econbiz.de/10009299417
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From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.; Finlay, Karen; Islam, Towhidul - In: Psychology & marketing 27 (2010) 5, pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
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Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede; Stöttinger, Barbara - In: Psychology & marketing 25 (2008) 4, pp. 352-381
Persistent link: https://www.econbiz.de/10003735856