Narrow search
Showing 1 - 10 of 747
Cover Image
We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Cover Image
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Cover Image
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Cover Image
How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard; Lunardo, Renaud; Vásquez … - In: Psychology & marketing 39 (2022) 2, pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
Cover Image
The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
Cover Image
Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
Cover Image
Buying happiness : how brand engagement in self-concept affects purchase happiness
Razmus, Wiktor; Grabner-Kräuter, Sonja; Kostyra, Martyna; … - In: Psychology & marketing 39 (2022) 11, pp. 2096-2109
Persistent link: https://www.econbiz.de/10013465146
Cover Image
Does celebrity attachment influence brand attachment and brand loyalty in celebrity endorsement? : a mixed methods study
Özer, Mehmet; Özer, Alper; Ekinci, Yuksel; Koçak, Akın - In: Psychology & marketing 39 (2022) 12, pp. 2384-2400
Persistent link: https://www.econbiz.de/10013465202
Cover Image
The decision to customize and its effect on brand experience
Petruzzellis, Luca; Winer, Russell S. - In: Psychology & marketing 40 (2023) 3, pp. 516-530
Persistent link: https://www.econbiz.de/10014290758
Cover Image
Some like it warm : how warm brands mitigate the negative effects of social exclusion
Kim, Soyoung; Murray, Kyle B.; Moore, Sarah G. - In: Psychology & marketing 40 (2023) 4, pp. 777-790
Persistent link: https://www.econbiz.de/10014290860