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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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Strategic use of immersive media and narrative message in virtual marketing : understanding the roles of telepresence and transportation
Chen, Chen; Yao, Mike Z. - In: Psychology & marketing 39 (2022) 3, pp. 524-542
Persistent link: https://www.econbiz.de/10012817130
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Fear of missing out in the digital age : the role of social media satisfaction and advertising engagement
Bui, M̃y; Krishen, Anjala S.; Anlamlier, Eda; Berezan, Orie - In: Psychology & marketing 39 (2022) 4, pp. 683-693
Persistent link: https://www.econbiz.de/10013165424
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Personal information disclosure on social networking sites
Aboulnasr, Khaled; Tran, Gina A.; Park, Taehoon - In: Psychology & marketing 39 (2022) 2, pp. 294-308
Persistent link: https://www.econbiz.de/10012796096
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Strategies for successful personal branding of celebrities on social media platforms : involvement or information sharing?
Lo, Fang Yi; Peng, Jing-Xiang - In: Psychology & marketing 39 (2022) 2, pp. 320-330
Persistent link: https://www.econbiz.de/10012796104
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Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda; Ulu, Sevincgul - In: Psychology & marketing 39 (2022) 9, pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
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Social media in marketing research : theoretical bases, methodological aspects, and thematic focus
Li, Fangfang; Larimo, Jorma; Leonidou, Leonidas C. - In: Psychology & marketing 40 (2023) 1, pp. 124-145
Persistent link: https://www.econbiz.de/10013465216
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The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya; Buzeta, Cristian; Lopes, Ana Isabel - In: Psychology & marketing 41 (2024) 6, pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
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Brand communication success in online consumption communities : an experimental analysis of the effects of communication style and brand pictorial representation
Steinmann, Sascha; Mau, Gunnar; Schramm-Klein, Hanna - In: Psychology & marketing 32 (2015) 3, pp. 356-371
Persistent link: https://www.econbiz.de/10010527152