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Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik - In: Psychology & marketing 35 (2018) 9, pp. 629-639
Persistent link: https://www.econbiz.de/10011970122
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Quantitative insights from online qualitative data : an example from the health care sector
Pitt, Christine; Mulvey, Michael S.; Kietzmann, Jan - In: Psychology & marketing 35 (2018) 12, pp. 1010-1017
Persistent link: https://www.econbiz.de/10011970096
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Commercialization of eHealth innovations in the market of the UK healthcare sector : a framework for a sustainable business model
Oderanti, Festus Oluseyi; Li, Feng - In: Psychology & marketing 35 (2018) 2, pp. 120-137
Persistent link: https://www.econbiz.de/10011970165
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Consumers' responses to personalized service from medical artificial intelligence and human doctors
Zhang, Yiran; Tan, Wenying; Lee, Eun-Ju - In: Psychology & marketing 41 (2024) 1, pp. 118-133
Persistent link: https://www.econbiz.de/10014467474
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Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael; Muñoz-Gallego, Pablo Antonio - In: Psychology & marketing 39 (2022) 4, pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
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Crafting emotional engagement and immersive experiences : comprehensive scale development for and validation of hospitality marketing storytelling involvement
Ahmed, Sohel; Sharif, Taimur; Ding Hooi Ting; Sharif, … - In: Psychology & marketing 41 (2024) 7, pp. 1514-1529
Persistent link: https://www.econbiz.de/10014555546
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Consumer mindfulness and marketing implications
Ndubisi, Nelson Oly - In: Psychology & marketing 31 (2014) 4, pp. 237-250
Persistent link: https://www.econbiz.de/10010347727
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Does brand social power mean market might? : exploring the influence of brand social power on brand evaluations
Crosno, Jody L.; Freling, Traci H.; Skinner, Steven J. - In: Psychology & marketing 26 (2009) 2, pp. 91-121
Persistent link: https://www.econbiz.de/10003812255
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Skills make you happy : why high (vs. low) skill activities make consumers happier, yet they don't choose them
Alberhasky, Max; Raghunathan, Raj - In: Psychology & marketing 40 (2023) 10, pp. 2088-2102
Persistent link: https://www.econbiz.de/10014338471
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Sponsorship at O2 : "The Belief that Repaid"
Cahill, Jonnie; Meenaghan, John A. - In: Psychology & marketing 30 (2013) 5, pp. 431-443
Persistent link: https://www.econbiz.de/10009753703