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The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
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Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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Complaining : a function of attitude, personality, and situation
Thøgersen, John; Juhl, Hans Jørn; Stig Poulsen, Carsten - In: Psychology & marketing 26 (2009) 8, pp. 760-777
Persistent link: https://www.econbiz.de/10003867772
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Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M. - In: Psychology & marketing 26 (2009) 11, pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
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Third-person perception and purchase behavior in response to various selling methods
Tal-Or, Nurit; Shilo, Shiri; Meister, Talia - In: Psychology & marketing 26 (2009) 12, pp. 1091-1107
Persistent link: https://www.econbiz.de/10003917057
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Salespersons' self-monitoring : direct, indirect, and moderating effects on salespersons' organizationl citizenship behavior
Vilela, Belén Bande; Varela González, José A.; … - In: Psychology & marketing 27 (2010) 1, pp. 71-89
Persistent link: https://www.econbiz.de/10003952181
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Authentic subcultural membership: Antecedents and consequences of authenticating acts and authoritative performances
Beverland, Michael B.; Farrelly, Francis; Quester, … - In: Psychology & marketing 27 (2010) 7, pp. 698-716
Persistent link: https://www.econbiz.de/10003990416
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Avatars as information : perception of consumers based on their avatars in virtual worlds
Bélisle, Jean-François; Bodur, H. Onur - In: Psychology & marketing 27 (2010) 8, pp. 741-765
Persistent link: https://www.econbiz.de/10003997655
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Brand consumption and narrative of the self
Schembri, Sharon; Merrilees, Bill; Kristiansen, Stine - In: Psychology & marketing 27 (2010) 6, pp. 623-638
Persistent link: https://www.econbiz.de/10003981125
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276