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Consumer behaviour
657
Konsumentenverhalten
657
Brand image
102
Markenimage
102
Brand management
89
Markenführung
89
Beziehungsmarketing
76
Relationship marketing
76
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65
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65
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63
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63
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62
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62
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50
Persönlichkeitspsychologie
50
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Social web
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Online-Handel
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Dienstleistungsqualität
27
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Cognition
25
Internet marketing
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Chow, Cheris W. C.
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,018
Journal of retailing and consumer services
1,938
NBER working paper series
791
International journal of consumer studies
780
International journal of hospitality management
729
Working paper / National Bureau of Economic Research, Inc.
659
NBER Working Paper
593
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
Discussion paper series / IZA
461
Asia Pacific journal of marketing and logistics
404
The journal of product & brand management
394
European Journal of Marketing
383
Journal of Consumer Marketing
369
SpringerLink / Bücher
368
The journal of brand management : an international journal
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
European journal of marketing : EJM
348
Journal of marketing research : JMR
345
Journal of business ethics : JOBE
344
Management science : journal of the Institute for Operations Research and the Management Sciences
340
Economics of education review
333
Journal of travel and tourism marketing
330
Cogent business & management
325
Journal of international consumer marketing
323
Journal of marketing management : MM
317
Tourism management : research, policies, practice
311
Journal of retailing
303
Journal of marketing communications
298
Marketing letters : a journal of research in marketing
297
Journal of education for business
295
IZA Discussion Paper
294
Journal of fashion marketing and management
294
International journal of retail & distribution management
293
Journal of marketing
293
Journal of economic psychology : research in economic psychology and behavioral economics
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
Journal of consumer behaviour : an international research review
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
289
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ECONIS (ZBW)
667
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1
Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand
;
Kilbourne, William E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
Saved in:
2
The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar
;
Appan, Radha
- In:
Psychology & marketing
27
(
2010
)
2
,
pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
Saved in:
3
The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
29
(
2012
)
3
,
pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
Saved in:
4
Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van
;
De Cremer, David
;
Ruyter, Ko de
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
Saved in:
5
Targeting consumers who care about future generations
Lacroix, Caroline
;
Jolibert, Alain
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
Saved in:
6
A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung
- In:
Psychology & marketing
30
(
2013
)
2
,
pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
Saved in:
7
Cognitive, emotional, and sociocultural processes in consumption
Xie, Chunyan
;
Bagozzi, Richard P.
;
Østli, Jens
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 12-25
Persistent link: https://www.econbiz.de/10009716257
Saved in:
8
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
9
Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.
;
Louis, Winnifred R.
;
Masser, …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
Saved in:
10
Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro
;
Yoshida, Masayuki
;
Doyle, Jason P.
; …
- In:
Psychology & marketing
40
(
2023
)
8
,
pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307
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