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Generativity and self-enhancement values in ecofriendly behavioral intentions and environmentally responsible consumption behavior
Urien, Bertrand; Kilbourne, William E. - In: Psychology & marketing 28 (2011) 1, pp. 69-90
Persistent link: https://www.econbiz.de/10008856895
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
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Targeting consumers who care about future generations
Lacroix, Caroline; Jolibert, Alain - In: Psychology & marketing 32 (2015) 8, pp. 783-794
Persistent link: https://www.econbiz.de/10011307829
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A prototype of multicomponent brand personality structure : a consumption synmbolism approach
Lee, Eun Jung - In: Psychology & marketing 30 (2013) 2, pp. 173-186
Persistent link: https://www.econbiz.de/10009716190
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Cognitive, emotional, and sociocultural processes in consumption
Xie, Chunyan; Bagozzi, Richard P.; Østli, Jens - In: Psychology & marketing 30 (2013) 1, pp. 12-25
Persistent link: https://www.econbiz.de/10009716257
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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 35 (2018) 12, pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
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Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro; Yoshida, Masayuki; Doyle, Jason P.; … - In: Psychology & marketing 40 (2023) 8, pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307