//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
This number just feels right :...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
658
Konsumentenverhalten
658
Brand image
135
Markenimage
135
Brand management
95
Markenführung
95
Emotion
84
Beziehungsmarketing
76
Relationship marketing
76
Advertising effects
70
USA
70
United States
70
Werbewirkung
70
Brand
69
Markenartikel
69
Customer satisfaction
52
Kundenzufriedenheit
52
Personality psychology
51
Persönlichkeitspsychologie
51
Experiment
48
Social Web
45
Social web
45
Advertising
38
Werbung
38
Viral marketing
37
Virales Marketing
37
Online retailing
36
Online-Handel
36
Einzelhandel
34
Retail trade
34
Cognition
29
Kognition
29
Internet marketing
28
Online-Marketing
28
Dienstleistungsqualität
27
Service quality
27
Luxury goods
26
Luxusgüter
26
Confidence
25
Vertrauen
25
more ...
less ...
Online availability
All
Undetermined
269
Free
93
Type of publication
All
Article
713
Book / Working Paper
9
Type of publication (narrower categories)
All
Article in journal
722
Aufsatz in Zeitschrift
722
Collection of articles of several authors
9
Sammelwerk
9
Case study
3
Fallstudie
3
Language
All
English
722
Author
All
Woodside, Arch G.
10
Yi, Youjae
9
Bagozzi, Richard P.
6
Sung, Yongjun
6
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Sauer, Nicola E.
5
Spence, Charles
5
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Eisend, Martin
4
Flavián Blanco, Carlos
4
Grewal, Dhruv
4
Kim, Jungkeun
4
Lunardo, Renaud
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sprott, David E.
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Astous, Alain d'
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Sejung Marina
3
Darley, William K.
3
De Angelis, Matteo
3
DelVecchio, Devon
3
Felix, Reto
3
Filieri, Raffaele
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
more ...
less ...
Published in...
All
Psychology & marketing
Journal of business research : JBR
2,244
Journal of retailing and consumer services
2,014
International journal of hospitality management
887
NBER working paper series
770
International journal of consumer studies
768
Working paper / National Bureau of Economic Research, Inc.
639
Journal of consumer research : JCR ; an interdisciplinary bimonthly
626
NBER Working Paper
591
Management science : journal of the Institute for Operations Research and the Management Sciences
527
SpringerLink / Bücher
488
The journal of brand management : an international journal
486
The journal of product & brand management
483
Tourism management : research, policies, practice
442
European journal of operational research : EJOR
437
Asia Pacific journal of marketing and logistics
417
Journal of travel and tourism marketing
397
European journal of marketing : EJM
396
Journal of marketing research : JMR
391
Journal of revenue and pricing management
384
Journal of business ethics : JOBE
357
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
355
Journal of marketing management : MM
348
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
348
Journal of retailing
342
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
341
Journal of marketing
330
Marketing letters : a journal of research in marketing
330
Cogent business & management
329
Journal of international consumer marketing
325
Journal of marketing communications
320
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
316
Economics letters
315
International journal of production economics
311
Discussion paper / Centre for Economic Policy Research
309
International journal of industrial organization
306
Journal of consumer behaviour : an international research review
305
The journal of consumer marketing
305
International journal of contemporary hospitality management
303
International journal of retail & distribution management
301
more ...
less ...
Source
All
ECONIS (ZBW)
722
Showing
1
-
10
of
722
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Design for synergy with brand or price information
Chitturi, Ravindra
;
Chitturi, Pallavi
;
Raghavarao, Damaraju
- In:
Psychology & marketing
27
(
2010
)
7
,
pp. 679-697
Persistent link: https://www.econbiz.de/10003990414
Saved in:
2
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
3
Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.
;
Augusto, Mário Gomes
;
Neves, Cristiana
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
Saved in:
4
Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.
;
Saenger, Christina
;
Bock, Dora E.
- In:
Psychology & marketing
34
(
2017
)
9
,
pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
Saved in:
5
The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung
;
Yi, Youjae
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 906-920
Persistent link: https://www.econbiz.de/10013186880
Saved in:
6
Is this really me? : investigating brand personality self-congruity on consumer behavior in video-based social media
Bargoni, Augusto
;
Giachino, Chiara
;
Gutuleac, Rada
; …
- In:
Psychology & marketing
41
(
2024
)
5
,
pp. 1115-1132
Persistent link: https://www.econbiz.de/10014530974
Saved in:
7
Getting a feel for price affect : a conceptual framework and empirical investigation of consumers' emotional responses to price information
Peine, Klaus
;
Heitmann, Mark
;
Herrmann, Andreas
- In:
Psychology & marketing
26
(
2009
)
1
,
pp. 39-66
Persistent link: https://www.econbiz.de/10003812196
Saved in:
8
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
9
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
Saved in:
10
Guilty by association : the perils of celebrity endorsement for endorsed brands and their direct competitors
Carrilat, François A.
;
Astous, Alain d'
;
Christianis, …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 1024-1039
Persistent link: https://www.econbiz.de/10010460830
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->