Narrow search
Showing 81 - 90 of 676
Cover Image
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Psychology & marketing 33 (2016) 5, pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Cover Image
The effects of impression management on coupon redemption across cultures
Kim, Claire Heeryung; Yi, Youjae - In: Psychology & marketing 33 (2016) 7, pp. 573-583
Persistent link: https://www.econbiz.de/10011508457
Cover Image
The effects of rhetorical figures and cognitive load in word-of-mouth communications
Fox, Gavin L.; Rinaldo, Shannon B.; St. Amant, Kirk - In: Psychology & marketing 32 (2015) 10, pp. 1017-1030
Persistent link: https://www.econbiz.de/10011373116
Cover Image
The effect of stylistic product information on consumers' aesthetic responses
Schnurr, Benedikt; Sauer, Nicola E. - In: Psychology & marketing 33 (2016) 3, pp. 165-176
Persistent link: https://www.econbiz.de/10011448930
Cover Image
Can a celebrity serve as an issue-relevant argument in the elaboration likelihood model?
Lee, Younghan; Koo, Jakeun - In: Psychology & marketing 33 (2016) 3, pp. 195-208
Persistent link: https://www.econbiz.de/10011448938
Cover Image
How does a product gain the status of a necessity? : an analysis of necessitation narratives
Braun, Jakob; Zolfagharian, Mohammadali; Belk, Russell W. - In: Psychology & marketing 33 (2016) 3, pp. 209-222
Persistent link: https://www.econbiz.de/10011448941
Cover Image
The paradox of a warranty : can no warranty really signal higher quality?
Noh, Byungkuk; Borges, Adilson - In: Psychology & marketing 32 (2015) 11, pp. 1049-1060
Persistent link: https://www.econbiz.de/10011389110
Cover Image
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique; Caplliure, Eva-María; … - In: Psychology & marketing 33 (2016) 12, pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Cover Image
The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.; Manzano, Isabel; Brito, Maria; … - In: Psychology & marketing 33 (2016) 11, pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
Cover Image
Consumer regulation strategies : attenuating the effect of consumer references in a voting context
Whelan, Jodie; Goode, Miranda R.; Cotte, June; Thomson, … - In: Psychology & marketing 33 (2016) 11, pp. 899-916
Persistent link: https://www.econbiz.de/10011602966