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ECONIS (ZBW)
729
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729
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1
Adbusting : how advertising altered by activists affects brands
Maier, Erik
;
Mafael, Alexander
- In:
Psychology & marketing
41
(
2024
)
4
,
pp. 938-957
Persistent link: https://www.econbiz.de/10014519056
Saved in:
2
The colorful company : effects of
brand
logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
3
The tipping point of design : how product design and brands interact to affect consumers' preferences
Landwehr, Jan R.
;
Wentzel, Daniel
;
Herrmann, Andreas
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 422-433
Persistent link: https://www.econbiz.de/10009554787
Saved in:
4
The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
Saved in:
5
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
6
How well will this
brand
work? : the ironic impact of advertising disclosure of body-image retouching on
brand
attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
7
When opposites attract? : exploring the existence of complementarity in self-
brand
congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
8
Understanding cross-product purchase intention in an IT
brand
extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
9
We share, we connect : how shared
brand
consumption influences relational
brand
connections
Kara, Selcan
;
Vredeveld, Anna J.
;
Ross, William T.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Saved in:
10
Short
brand
stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
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