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Consumer behaviour
658
Konsumentenverhalten
658
Brand image
101
Markenimage
101
Brand management
89
Markenführung
89
Beziehungsmarketing
75
Relationship marketing
75
Brand
63
Markenartikel
63
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62
United States
62
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59
Werbewirkung
59
Emotion
56
Personality psychology
50
Persönlichkeitspsychologie
50
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48
Kundenzufriedenheit
48
Experiment
45
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Social web
42
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36
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Online-Handel
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Werbung
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35
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Einzelhandel
32
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32
Dienstleistungsqualität
26
Service quality
26
Cognition
25
Internet marketing
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Woodside, Arch G.
10
Yi, Youjae
9
Chan, Eugene Y.
5
Hollebeek, Linda D.
5
Lim, Weng Marc
5
Spence, Charles
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
Park, Jooyoung
4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
3
De Angelis, Matteo
3
Eisend, Martin
3
Felix, Reto
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gould, Stephen J.
3
Gustafsson, Anders
3
Gvili, Yaniv
3
Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
Kim, Jooyoung
3
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Psychology & marketing
Journal of business research : JBR
1,979
Journal of retailing and consumer services
1,931
International journal of consumer studies
769
International journal of hospitality management
729
NBER working paper series
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
533
NBER Working Paper
471
Energy economics
422
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
SpringerLink / Bücher
377
The journal of brand management : an international journal
355
European journal of marketing : EJM
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of marketing research : JMR
343
Management science : journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
320
Technological forecasting & social change : an international journal
318
Journal of travel and tourism marketing
316
Journal of marketing management : MM
307
Journal of retailing
303
Cogent business & management
298
Journal of marketing communications
296
International journal of retail & distribution management
292
Journal of fashion marketing and management
292
Marketing letters : a journal of research in marketing
292
Tourism management : research, policies, practice
292
Journal of marketing
290
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
289
The international review of retail, distribution and consumer research
289
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
283
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
273
Journal of the Academy of Marketing Science
267
International journal of contemporary hospitality management
262
Journal of business ethics : JOBE
259
The journal of services marketing
259
Journal of economic psychology : research in economic psychology and behavioral economics
257
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ECONIS (ZBW)
659
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1
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10
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659
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1
How the temporal framing of energy savings influences consumer product evaluations and choice
Tangari, Andrea Heintz
;
Smith, Ronn J.
- In:
Psychology & marketing
29
(
2012
)
4
,
pp. 198-208
Persistent link: https://www.econbiz.de/10009534094
Saved in:
2
Self-determination theory and word of mouth about energy-saving behaviors : an online experiment
Sweeney, Jillian C.
;
Webb, David A.
;
Mazzarol, Tim
; …
- In:
Psychology & marketing
31
(
2014
)
9
,
pp. 698-716
Persistent link: https://www.econbiz.de/10010405138
Saved in:
3
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
4
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
5
What do we really need? : goals and values, security, and the perception of consumer necessity
Norris, J. Ian
;
Williams, Chloe E.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 73-81
Persistent link: https://www.econbiz.de/10011433839
Saved in:
6
How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S.
- In:
Psychology & marketing
33
(
2016
)
2
,
pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
Saved in:
7
Do eco-friendly VMD and store reputation increase satisfaction of retail customers?
Shin, Jong-Kuk
;
Park, Min Sook
;
Moon, Min Kyung
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1148-1157
Persistent link: https://www.econbiz.de/10011411891
Saved in:
8
Ambivalence, selective exposure, and negativity effect
Yang, Lifeng
;
Unnava, Hanumantha Rao
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 331-343
Persistent link: https://www.econbiz.de/10011485879
Saved in:
9
Love is blind : how our love for more choice costs time
Rogge, Nicky
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 358-371
Persistent link: https://www.econbiz.de/10011485881
Saved in:
10
The effects of vertical individualism on status consumer orientations and behaviors
Zhang, Jing
;
Nelson, Michelle R.
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 318-330
Persistent link: https://www.econbiz.de/10011485882
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