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Luxury brand desirability and fashion equity : the joint moderating effect on consumers' commitment toward luxury brands
Pham, Mélanie; Valette-Florence, Pierre; Vigneron, Franck - In: Psychology & marketing 35 (2018) 12, pp. 902-912
Persistent link: https://www.econbiz.de/10011970109
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NFT luxury brand marketing in the metaverse : leveraging blockchain-certified NFTs to drive consumer behavior
Sung, Eunyoung; Kwon, Ohbyung; Sohn, Kwonsang - In: Psychology & marketing 40 (2023) 11, pp. 2306-2325
Persistent link: https://www.econbiz.de/10014432401
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Do they shop to stand out or fit in? : The luxury fashion purchase intentions of young adults
Eastman, Jacqueline Kilsheimer; Iyer, Rajesh; Shepherd, … - In: Psychology & marketing 35 (2018) 3, pp. 220-236
Persistent link: https://www.econbiz.de/10011970159
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Consumer-generated representations : Muslim women recreating western luxury fashion brand meaning through consumption
Al-Mutawa, Fajer Saleh - In: Psychology & marketing 30 (2013) 3, pp. 236-246
Persistent link: https://www.econbiz.de/10009728504
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What is the value of luxury? : a cross-cultural consumer perspective
Hennigs, Nadine; Wiedmann, Klaus-Peter; Klarmann, Christiane - In: Psychology & marketing 29 (2012) 12, pp. 1018-1034
Persistent link: https://www.econbiz.de/10009691188
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The spillover effect of downward line extensions on U.S. consumers' evaluation of a French luxury parent brand : the role of branding strategies, authenticity, and fit
Boisvert, Jean; Ashill, Nicholas J. - In: Psychology & marketing 35 (2018) 10, pp. 740-751
Persistent link: https://www.econbiz.de/10011970120
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The "little emperor" and the luxury brand : how overt and covert narcissism affect brand loyalty and proneness to buy counterfeits
Fastoso, Fernando; Bartikowski, Boris; Wang, Siqi - In: Psychology & marketing 35 (2018) 7, pp. 522-532
Persistent link: https://www.econbiz.de/10011970134
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Does service employee arrogance discourage sales of luxury brands in emerging economies?
Wang, Xuehua; Chow, Cheris W. C.; Luk, Chung-leung - In: Psychology & marketing 30 (2013) 10, pp. 918-933
Persistent link: https://www.econbiz.de/10010198486
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Embodied product perception : effects of verticality cues in advertising and packaging design on consumer impressions and price expectations
Rompay, Thomas J. L. van; Vries, Peter W. de; Bontekoe, … - In: Psychology & marketing 29 (2012) 12, pp. 919-928
Persistent link: https://www.econbiz.de/10009691219
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Cause-related marketing of luxury brands : nudging materialists to act prosocially
Kim, Sukhyun; Park, Kiwan; Shrum, L. J. - In: Psychology & marketing 39 (2022) 6, pp. 1204-1217
Persistent link: https://www.econbiz.de/10013280077