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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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How brand self-disclosure helps brands create intimacy with customers : the role of information valence and anthropomorphism
Huaman-Ramirez, Richard; Lunardo, Renaud; Vásquez … - In: Psychology & marketing 39 (2022) 2, pp. 460-477
Persistent link: https://www.econbiz.de/10012796120
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We share, we connect : how shared brand consumption influences relational brand connections
Kara, Selcan; Vredeveld, Anna J.; Ross, William T. - In: Psychology & marketing 35 (2018) 5, pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
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The bittersweet of consumer-human brand relationships in the social media context
Honora, Andreawan; Zadeh, Maryam Memar; Haggerty, Nicole - In: Psychology & marketing 41 (2024) 3, pp. 547-574
Persistent link: https://www.econbiz.de/10014467612
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Deriving value from branded mobile apps : exploring the role of brand satisfaction, age, and value-in-use subdimensions
Santos, Susana; Gonc̦alves, Helena Martins; Mendes, Rita; … - In: Psychology & marketing 41 (2024) 3, pp. 610-627
Persistent link: https://www.econbiz.de/10014467622
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Chatbots in frontline services and customer experience : an anthropomorphism perspective
Nguyen Tuyet-Mai; Ferm, Lars-Erik Casper; Quach, Sara; … - In: Psychology & marketing 40 (2023) 11, pp. 2201-2225
Persistent link: https://www.econbiz.de/10014432391
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The impact of self-service versus interpersonal contact on customer-brand relationship in the time of frontline technology infusion
Lee, Heekyung; Yi, Youjae - In: Psychology & marketing 39 (2022) 5, pp. 906-920
Persistent link: https://www.econbiz.de/10013186880