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An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.; Pelton, Lou E. - In: Psychology & marketing 26 (2009) 10, pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
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Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy; Bone, Paula Fitzgerald; Kozup, John; … - In: Psychology & marketing 25 (2008) 7, pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
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Obesity and compensatory consumption : evidence from jewelry shopping
Kurt, Didem - In: Psychology & marketing 39 (2022) 1, pp. 101-110
Persistent link: https://www.econbiz.de/10012796078
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Exploring killer ads : a terror management account of death in advertisements
Das, Enny; Duiven, Rolien; Arendsen, Jolien; Vermeulen, Ivar - In: Psychology & marketing 31 (2014) 10, pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
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The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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Public commitment as a motivator for weight loss
Nyer, Prashanth U.; Dellande, Stephanie - In: Psychology & marketing 27 (2010) 1, pp. 1-12
Persistent link: https://www.econbiz.de/10003952170
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Consumer ethics : a review and research agenda
Hassan, Syed Masroor; Rahman, Zillur; Paul, Justin - In: Psychology & marketing 39 (2022) 1, pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
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Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar; Hughes, David Laurie; Wang, Yichuan - In: Psychology & marketing 40 (2023) 4, pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
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Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna; Brush, Gregory J. - In: Psychology & marketing 25 (2008) 8, pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045