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Consumer behaviour
658
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658
Brand image
101
Markenimage
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Brand management
89
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89
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75
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Woodside, Arch G.
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Yi, Youjae
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Spence, Charles
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Bagozzi, Richard P.
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Bigné Alcañiz, J. Enrique
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Das, Gopal
4
Grewal, Dhruv
4
Herrmann, Andreas
4
Kim, Jungkeun
4
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4
Pitt, Leyland F.
4
Rauschnabel, Philipp A.
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Darley, William K.
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De Angelis, Matteo
3
Eisend, Martin
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Felix, Reto
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Filieri, Raffaele
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Hinsch, Christian
3
Hüttl-Maack, Verena
3
Jiang, Yushi
3
Jiang, Yuwei
3
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Psychology & marketing
Journal of business research : JBR
2,003
Journal of retailing and consumer services
1,932
NBER working paper series
1,461
Working paper / National Bureau of Economic Research, Inc.
1,267
NBER Working Paper
1,174
International journal of consumer studies
776
International journal of hospitality management
730
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
Discussion paper series / IZA
561
Journal of health economics
509
The journal of product & brand management
393
Asia Pacific journal of marketing and logistics
391
Health economics
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European Journal of Marketing
374
SpringerLink / Bücher
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Journal of Consumer Marketing
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Management science : journal of the Institute for Operations Research and the Management Sciences
361
The journal of brand management : an international journal
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European journal of marketing : EJM
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing research : JMR
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CESifo working papers
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IZA Discussion Paper
331
Journal of international consumer marketing
322
The European journal of health economics : HEPAC ; health economics in prevention and care
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Journal of travel and tourism marketing
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Applied economics
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Journal of marketing management : MM
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Working paper
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Tourism management : research, policies, practice
307
Journal of retailing
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Journal of marketing communications
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Cogent business & management
299
Marketing letters : a journal of research in marketing
294
Journal of fashion marketing and management
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
International journal of retail & distribution management
292
Journal of marketing
292
The international review of retail, distribution and consumer research
292
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ECONIS (ZBW)
659
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659
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1
An empirical investigation of consumers' procurement of pharmaceutical products via online retail channels
Rajamma, Rajasree K.
;
Pelton, Lou E.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 865-887
Persistent link: https://www.econbiz.de/10003896792
Saved in:
2
Barely or fairly balancing drug risks? : content and format effects in direct-to-consumer online prescription drug promotions
Kees, Jeremy
;
Bone, Paula Fitzgerald
;
Kozup, John
; …
- In:
Psychology & marketing
25
(
2008
)
7
,
pp. 675-691
Persistent link: https://www.econbiz.de/10003748355
Saved in:
3
Obesity and compensatory consumption : evidence from jewelry shopping
Kurt, Didem
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 101-110
Persistent link: https://www.econbiz.de/10012796078
Saved in:
4
Exploring killer ads : a terror management account of death in advertisements
Das, Enny
;
Duiven, Rolien
;
Arendsen, Jolien
;
Vermeulen, Ivar
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
Saved in:
5
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
Saved in:
6
Public commitment as a motivator for weight loss
Nyer, Prashanth U.
;
Dellande, Stephanie
- In:
Psychology & marketing
27
(
2010
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10003952170
Saved in:
7
Consumer ethics : a review and research agenda
Hassan, Syed Masroor
;
Rahman, Zillur
;
Paul, Justin
- In:
Psychology & marketing
39
(
2022
)
1
,
pp. 111-130
Persistent link: https://www.econbiz.de/10012796079
Saved in:
8
Metaverse marketing : how the metaverse will shape the future of consumer research and practice
Dwivedi, Yogesh Kumar
;
Hughes, David Laurie
;
Wang, Yichuan
- In:
Psychology & marketing
40
(
2023
)
4
,
pp. 750-776
Persistent link: https://www.econbiz.de/10014290859
Saved in:
9
Comparing the perceived value of information and entertainment mobile services
Pihlström, Minna
;
Brush, Gregory J.
- In:
Psychology & marketing
25
(
2008
)
8
,
pp. 732-755
Persistent link: https://www.econbiz.de/10003757431
Saved in:
10
To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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