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Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin - In: Psychology & marketing 27 (2010) 11, pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
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Understanding unethical retail disposition practice and restraint from the consumer perspective
Rosenbaum, Mark S.; Kuntze, Ronald; Wooldridge, Barbara Ross - In: Psychology & marketing 28 (2011) 1, pp. 29-52
Persistent link: https://www.econbiz.de/10008856897
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Changing your mind about seeing a brand that you never saw : implications for brand attitudes
Howard, Daniel J.; Kerin, Roger A. - In: Psychology & marketing 28 (2011) 2, pp. 168-187
Persistent link: https://www.econbiz.de/10008858091
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Consumer response to online apparel stockouts
Kim, Minjeong; Lennon, Sharron J. - In: Psychology & marketing 28 (2011) 2, pp. 115-144
Persistent link: https://www.econbiz.de/10008858093
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Consumer cynicism toward collective buying : the interplay of others' outcomes, social value orientation, and mood
Dolen, Willemijn M. van; De Cremer, David; Ruyter, Ko de - In: Psychology & marketing 29 (2012) 5, pp. 306-321
Persistent link: https://www.econbiz.de/10009547323
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Consumer evaluations of competing brands : perceptual versus predictive validity
Woodside, Arch G. - In: Psychology & marketing 29 (2012) 6, pp. 458-466
Persistent link: https://www.econbiz.de/10009554784
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How mental simulations of the future and message-induced expectations influence purchasing goals
Handley, Ian M.; Goss, R. Justin - In: Psychology & marketing 29 (2012) 6, pp. 401-410
Persistent link: https://www.econbiz.de/10009554789
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To think or not to think : the effect of cognitive deliberation on the influence of injunctive versus descriptive social norms
Melnyk, Vladimir; Herpen, Erica van; Fischer, Arnout R. H. - In: Psychology & marketing 28 (2011) 7, pp. 709-729
Persistent link: https://www.econbiz.de/10009241994
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Revisiting Tversky's trail : how money makes a subtle difference in similarity effect experiments
Diels, Jana Luisa; Müller, Holger - In: Psychology & marketing 30 (2013) 6, pp. 501-511
Persistent link: https://www.econbiz.de/10009775024
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Brand love is in the heart : physiological responding to advertised brands
Maxian, Wendy; Bradley, Samuel D.; Wise, Wesley; … - In: Psychology & marketing 30 (2013) 6, pp. 469-478
Persistent link: https://www.econbiz.de/10009775028