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"You post, I travel" : bloggers' credibility, digital engagement, and travelers' behavioral intention : the mediating role of hedonic and utilitarian motivations
Mainolfi, Giada; Lo Presti, Letizia; Marino, Vittoria; … - In: Psychology & marketing 39 (2022) 5, pp. 1022-1034
Persistent link: https://www.econbiz.de/10013186905
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Rewards that undermine customer loyalty? : a motivational approach to loyalty programs
Kim, Kyongseok; Ahn, Sun Joo - In: Psychology & marketing 34 (2017) 9, pp. 842-852
Persistent link: https://www.econbiz.de/10011738107
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How gamifying AI shapes customer motivation, engagement, and purchase behavior
Elmashhara, Maher Georges; De Cicco, Roberta; Silva, … - In: Psychology & marketing 41 (2024) 1, pp. 134-150
Persistent link: https://www.econbiz.de/10014467479
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Exploring the motivating factors for using live-streaming and their influence on consumers' hedonic well-being : the mediating effect of psychological engagement
Asante, Isaac Owusu; Jiang, Yushi; Miao, Miao - In: Psychology & marketing 41 (2024) 1, pp. 27-44
Persistent link: https://www.econbiz.de/10014467463
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Understanding crowding perceptions and their impact on place experience : insights from a mixed-methods study
Sanz Blas, Silvia; Buzova, Daniela; Garrigos-Simon, … - In: Psychology & marketing 41 (2024) 5, pp. 1022-1035
Persistent link: https://www.econbiz.de/10014530880
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Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser; Di Mascio, Rita; Johns, Raechel - In: Psychology & marketing 35 (2018) 6, pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
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Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias; Lu, Chaoren - In: Psychology & marketing 35 (2018) 6, pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
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The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik; Yi, Youjae - In: Psychology & marketing 35 (2018) 6, pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
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"I won't leave you although you disappoint me" : the interplay between satisfaction, investment, and alternatives in determining consumer-brand relationship commitment
Sung, Yongjun; Choi, Sejung Marina - In: Psychology & marketing 27 (2010) 11, pp. 1050-1073
Persistent link: https://www.econbiz.de/10008698325
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Guest editorial: The interaction of online technology on the consumer shopping experience
Darley, William K. - In: Psychology & marketing 27 (2010) 2, pp. 91-93
Persistent link: https://www.econbiz.de/10003945264