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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. - In: Psychology & marketing 39 (2022) 7, pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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Anthropomorphizing religious advertising : the moderating role of political ideology
Van Esch, Patrick; Cui, Yuanyuan; Arli, Denni; … - In: Psychology & marketing 39 (2022) 12, pp. 2284-2301
Persistent link: https://www.econbiz.de/10013465190
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Persistent voting decisions in shareholder meetings
Piñeiro Chousa, Juan Ramón; Vizcaíno-González, Marcos; … - In: Psychology & marketing 34 (2017) 11, pp. 1050-1056
Persistent link: https://www.econbiz.de/10011770813
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Consumer response to online apparel stockouts
Kim, Minjeong; Lennon, Sharron J. - In: Psychology & marketing 28 (2011) 2, pp. 115-144
Persistent link: https://www.econbiz.de/10008858093
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Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
Wang, Chung-yu - In: Psychology & marketing 27 (2010) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10003956556
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How to repair customer trust after negative publicity : the roles of competence, integrity, benevolence, and forgiveness
Xie, Yi; Peng, Siqing - In: Psychology & marketing 26 (2009) 7, pp. 572-589
Persistent link: https://www.econbiz.de/10003874119
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Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias; Reinhard, Marc-André - In: Psychology & marketing 29 (2012) 4, pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
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The influence of cognitive dissonance on retail product returns
Powers, Thomas L.; Jackson, Peter - In: Psychology & marketing 30 (2013) 8, pp. 724-735
Persistent link: https://www.econbiz.de/10009786039