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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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Augmented reality filters on social media : analyzing the drivers of playability based on uses and gratifications theory
Ibáñez-Sánchez, Sergio; Orús, Carlos; Flavián … - In: Psychology & marketing 39 (2022) 3, pp. 559-578
Persistent link: https://www.econbiz.de/10012817136
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Nostalgia and negotiation : the electronic word-of-mouth and social well-being of older consumers
Wilson-Nash, Carolyn; Pavlopoulou, Ismini - In: Psychology & marketing 41 (2024) 3, pp. 532-546
Persistent link: https://www.econbiz.de/10014467611
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Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda; Ulu, Sevincgul - In: Psychology & marketing 39 (2022) 9, pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
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It's all part of the customer journey : the impact of augmented reality, chatbots, and social media on the body image and self-esteem of Generation Z female consumers
Ameen, Nisreen; Hwa, Jacky Cheah Jun; Kumar, Satish - In: Psychology & marketing 39 (2022) 11, pp. 2110-2129
Persistent link: https://www.econbiz.de/10013465147
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Unveiling videos : consumer-generated ads as qualitative inquiry
Berthon, Pierre R.; Pitt, Leyland F.; DesAutels, Philip - In: Psychology & marketing 28 (2011) 10, pp. 1044-1060
Persistent link: https://www.econbiz.de/10009316143
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Toward a taxonomy of virtual communities from a value cocreation perspective
Rodríguez-López, Nuria; Diz-Comesaña, M. Eva - In: Psychology & marketing 33 (2016) 12, pp. 1166-1173
Persistent link: https://www.econbiz.de/10011627313
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Value co-creation in online healthcare communities : the impact of patients' reference frames on cure and care
Van Oerle, Sarah; Lievens, Annouk; Mahr, Dominik - In: Psychology & marketing 35 (2018) 9, pp. 629-639
Persistent link: https://www.econbiz.de/10011970122